Island Row Can Turn Ugly Again

Bertel Schmitt
by Bertel Schmitt

As predicted by TTAC after Chinese demonstrations against Japan’s control of the Senkaku/Diaoyu islands turned into violence against Japanese cars and car dealerships in China, the matter turned into a severe sales setback for Japanese car companies in China, more severe than initially thought, or hoped . Also as predicted by TTAC, the islands did affect the sales of Japan’s carmakers more than the tsunami. Last Saturday in Shanghai, Toyota’s China chief confirmed that the pain would be felt at least through August. This was before he heard the really bad news.

On Sunday, three ministers of Japan’s government visited the Yasukuni Shrine in Tokyo, a place where Japan’s A-Class war criminals along with other war dead were put to an uneasy rest. These visits had enraged China’s rulers in the past, and they did so again. Severely.

Making matters worse, a flotilla of boats carrying more than 80 Japanese nationalists arrived in waters near the islands on Tuesday . The flotilla of 10 boats was tracked by eight Chinese government ships, while ships of the Japanese Coast Guard tried to chase off both Japanese nationalists and Chinese government boats. The Nikkei [sub] says that “a record number” of Chinese are in Japanese waters, causing fears that “tensions between the two East Asian powers may be returning after a period of relative calm.”

Renewed tensions will trigger a flare-up of anti-Japanese discussions in Chinese social media, which won’t help the still lagging sales on Japanese cars in China. New ugly demonstrations would put a serious dent into Japanese plans for China. Japanese carmakers most likely won’t be too sympathetic for the Sunday outings of their ministers.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Schmitt trigger Schmitt trigger on Apr 23, 2013

    "China is the future, Japan is literally dying off ............." True in a sense, but the political situation is far more complex than that. Start with the conflict between both Koreas. Then add China's claim over Taiwan. For spice add Vietnam, Philipines, Cambodia, etc, etc. Too many age-old resentments in the region, which also has become perhaps the world's most important economic area. For which the USA, and shall I add, most of the world, is fully invested in. From Korean supertankers and LCD displays, Japanese robots and microchips, Taiwanese motherboads and ASICs and most everything Chinese, the world needs the products built in those countries. Again, a lose-lose proposition.

  • Daveainchina Daveainchina on Apr 23, 2013

    China is pushing outward in many directions. Elsewhere Al-jazeera is reporting about India asking China to withdraw troops China marched 10km into Indian territory on April 15th. If you are following this you can see that the Chinese government is pushing every boundary it can. I think they are desperate for resources and rather than trade for them are trying to own the resources outright. Could you imagine what the USA would do if someone marched troops 10km into our country? The restraint exercised by India I think is amazing but also think China takes advantage of the fact that countries don't really want war and is willing to push to gain as much as they can irregardless of the political cost.

    • See 5 previous
    • Bd2 Bd2 on Apr 25, 2013

      @infinitime Except, the PRC has disputed territories with most of its Asian neighbors - Japan, the Philippines, Vietnam, etc. (not to mention Tibet, etc.). The PRC has had skirmishes with both India and Vietnam just a few decades ago. It's like every territory that was once part of the Mongol and Manchu Empires are claimed by China (if the Soviets hadn't stepped in, all of Mongolia, and not just a portion of it, would be part of the PRC). Ironic considering how the Han Chinese wailed about both European and Manchu imperialism.

  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.
  • ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.
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