By on April 16, 2013

Ford has big plans for the Chinese market. It wants to double its share to 6 percent of the Chinese passenger vehicle market over the next three years, Asia chief Dave Schoch told Reuters reporter Bernie Woodall in Shanghai.

If the goals are reached, Ford would sell around a million units in the world’s largest auto market. Ford is a latecomer to China, but racked up an impressive 3 percent share last year, mostly driven by the best-selling Ford Focus.

Schoch promised a “turbocharged” 2013 for China, which will see launches of the Kuga SUV, the EcoSport compact SUV, the Explorer large SUV, and the Mondeo mid-size sedan.

The Reuters story gives Volkswagen a 19.5 percent share of the Chinese market, followed by GM at 10 percent. This is something GM doesn’t want to hear. Counting more than a million Wuling delivery vans as theirs, GM claims to be the top dog in China – in total auto sales, commercial included.

By the end of the decade, Ford wants to generate 40 percent of its annual sales in China, which is likely pass the United States as Ford’s largest market by 2020, CNBC says.  China already is the largest market both of Gm and Volkswagen.

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6 Comments on “Ford Mounts Attack On China...”

  • avatar

    i don’t know how dynamic ford plans to be in China, but the bane of its existence here in brazil is their slowness. The focus side here is still the last generation, the liga is not available, the new fiesta is priced out of its league, the old fiesta is so long in the tooth that it sells only with special conditions, the ka doesn’t have enough production capacity and hasn’t for years. As a result, renault and hyundai are poised to take fourth place from them.

    Anyways the cars are pretty good and i think they stand a good chance.

  • avatar

    Clearly they do need to pay a bit more attention to South America; my guess is that they are capacity limited there and import tariffs are prohibitive. If they’re not building new plants in Brazil now (or maybe a lower cost/lower inflation country with a FTA w/Brazil) then they should be. In China they now have local production capacity on their volume models–all save the Explorer, which I believe will still be imported from US and therefore sell in very limited #’s. Kuga is off to a good start with over 10k sales in China in it’s 2nd month–already neck and neck with the Rav4. Focus clearly has done extremely well. I think it’s a good bet that the new Fiesta, Mondeo and Ecosport will also be received well, so Ford in China will indeed have a massive year.

    • 0 avatar

      you are correct. Believe it it not, the new fusion has a waiting list and some versions dealers are asking for more than list price. This for a car that costs more than 45k dollars. The ecosport, specially in top trim also has waiting lists. The new new fiesta is being launched right now and i hears yesterday the the brazilian specific ka, now with fours doors and sedans will be launched until the end of the year. This all goes ti show that the country is hungry for the products but people
      tire of waiting. Ford also is one of the makers that offers less color options,but i digress.

      They Built a new factory some years ago, doubled the capacity of the dedicated engine factory but it’s not enough. Fiat, vw, gm, renault, nissan are all doubling existing facilities or building new plants. Go to a ford dealer and try to find a ford ka with ac. Join the list. Try to find an oldfiesta in blue, join the list. Try to find a titanium ecosport. You get the picture.

      I for one hope they can untie their knots as i think they make cars that offer slightly more than many direct competitors.

      • 0 avatar

        Are there waiting lists for fleet sales?

        Here, in its home market, Ford is in a class by itself:

        You get the picture.

      • 0 avatar

        hey thornmark, sorry for the late answer. I don’t have any official numbers but from talking to people in the rental car biz here, up until eight years ago, fiat was the king of fleets. Up until that time, it’d be very hard to see any VWs in rental agencies.

        Then the market took off and even fleet buyers buy close to general transaction prices. Now there are cars of all brands at rental agencies and rental companies very rarely get sweetheart deals. There are a lot of fiats still, but i’d guess there is no clear fleet queen like some years ago.

  • avatar

    How is the ‘Ford’ name received in China, considering its American industrialist roots?

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