Wanna Wraith?

Bertel Schmitt
by Bertel Schmitt

Not to be outdone by the bull from Wolfsburg, BMW’s adopted super-luxury brand, Rolls Royce, offers its “most powerful and dynamic Rolls-Royce in history.” The Wraith, a car “with just a hint of the noir,” as Rolls says in an email.

The car looks a little bit like when a Plymouth Barracuda went to 4th base with a Phantom. It’s the Rolls version of a fastback muscle car. The V12 engine makes 624 bhp and propels the big bruiser from 0-60 mph in 4.4 seconds.

In the gizmo department, the Wraith has a Satellite Aided Transmission (a.k.a., clever, clever SAT:) Via GPS mapping, “the correct gear is always pre-selected for the road terrain ahead.”

In Europe, the car will cost €245K ($320k) – downright approachable, compared to the Wolfsburg bull.




Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • CJinSD CJinSD on Mar 05, 2013

    Looks like something Boyd Coddington would have slapped his name on. Not that there's anything wrong with that...

  • Amca Amca on Mar 06, 2013

    Can't wait 'til they get one in the (window) of my local dealer. I must say I don't go for the two tone, nor for the stainless accents on the hood and windshield structure of the Phantom coupe and drophead. Too fussy. There's an all black Phantom drophead in my neighborhood. None of that fussy stainless. Marvelously thuggish looking - my first thought on seeing it is always of Darth Vader's helmet. If I won the Lotto and needed a Rolls, I think a navy blue one-tone over tobacco brown (or maybe more toward mahogany) Wraith coupe would be ideal. On the other hand, Bentley is said to be preparing a Mullsane coupe . . . .

    • Kyree Kyree on Mar 06, 2013

      Yes, they probably are, considering that the Mulsanne is the replacement for the Arnage, and the Arnage had coupe (Brooklands) and convertible (Azure) bodystyles, and all three of them--despite using antiquated technology--were far more classy than the Volkswagen-derived Continental line...

  • MaintenanceCosts I don't have an opinion on whether any one plant unionizing is the right answer, but the employees sure need to have the right to organize. Unions or the credible threat of unionization are the only thing, history has proven, that can keep employers honest. Without it, we've seen over and over, the employers have complete power over the workers and feel free to exploit the workers however they see fit. (And don't tell me "oh, the workers can just leave" - in an oligopolistic industry, working conditions quickly converge, and there's not another employer right around the corner.)
  • Kjhkjlhkjhkljh kljhjkhjklhkjh [h3]Wake me up when it is a 1989 635Csi with a M88/3[/h3]
  • BrandX "I can charge using the 240V outlets, sure, but it’s slow."No it's not. That's what all home chargers use - 240V.
  • Jalop1991 does the odometer represent itself in an analog fashion? Will the numbers roll slowly and stop wherever, or do they just blink to the next number like any old boring modern car?
  • MaintenanceCosts E34 535i may be, for my money, the most desirable BMW ever built. (It's either it or the E34 M5.) Skeptical of these mods but they might be worth undoing.
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