Volvo Lets You Drive High
Automatic high beams have been around since I drove a 70’s era Cadillac DeVille, probably longer. At the Geneva Motor Show, Volvo shows a new and improved automatic high beam. Fitted into the S60, V60 and XC60, Volvo’s Active High Beam Control shields cars in front of you from the brights.
According to Volvo, the system uses the camera already installed for the detection and auto brake systems to identify the other vehicle and the area that needs to be shaded.
The control unit talks to a mechanism integrated into the headlamp. A tiny cylinder with metal pieces of different sizes allows the possibility of shading just as much of the beam as necessary.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Certainly innovative but is this what Volvo does in place of compelling product? Do very minor features really sell your product over product X?
Three of my old Volvos have had 20-year-old yellowed composite lenses, and I can confirm that for years now in a Volvo, you've been able to leave your high beams on against oncoming traffic - they simply can't tell your brights are on! Unfortunately, neither can you.
I don't like this idea at all. High beam should only be used and is only needed on unlit country roads with little or no traffic and at high speed. This technology will have people leaving high beam on all the time. It will shine through bedroom and restaurant windows, blind pedestrians on the sidewalk and add unnecessary light pollution to the sky.
For the love of god, just put the high beam switch on the floor again. Why is this not an offered feature anymore?