Marchionne Wants To Set New World Record On The Jeep
All of you who talked smack about the New Jeep Cherokee, take note: Fiat CEO Sergio Marchionne believes in this car, so much that he predicts Chrysler selling more than 800,000 Jeeps worldwide in 2013.
At the Geneva Motor Show, Marchionne told Reuters:
“Last year we sold more than 700,000 Jeeps and this year we’re aiming to sell more than 800,000. With the new Cherokee coming out in May we’ll be in the largest vehicle segment in the U.S., and that’s important.”
800,000 would be a new world record as far as Jeeps go. In 2012, Jeep sales were 701,626, up 19 percent. The previous high mark was set in 1999 with 675,494 units.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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