Volume, Customer Satisfaction To Determine Alfa Allocation – Oh, And Service Bays
Are you a Fiat dealer looking for an Alfa Romeo franchise? Well, better hope you’re doing solid volumes and are making your customers happy.
Automotive News caught up with Peter Grady, Chrysler’s VP of Network Development and Fleet, at the NADA conference in Orlando. Grady was candid about what it will take for Fiat stores to get an Alfa Romeo franchise, specifically, the upcoming 4C sports car that wll relaunch the brand in America
“The 4C is the first vehicle that comes at the end of this calendar year, and it’s going to go to the current Fiat dealers that are performing…So if you’re selling and you’re taking care of your customer, you’ll be first up for Alfa Romeo.”
One sticking point is the lack of service outlets at certain Fiat showrooms located in malls and other unconventional locations. Because, well…the joke about Alfas and service bays tend to write themselves, don’t they. Since the 4C will be the sole Alfa product until 2015, Chrysler will apparently give dealers a pass on building service centers right now, but they must be ready for the 2015 full-line roll out.
More by Derek Kreindler