Toyota Plans For 11 Million In 2014
Toyota will make in the neighborhood of 10 million units this year, but plans on a big push for 2014 that will propel it way beyond the 10 million mark.
A union official told Reuters “ that Toyota plans to make a record 8.79 million vehicles under the Toyota and Lexus brands in 2013.” That is not the big news. If you add the slightly more than a million Daihatsus and Hinos, you will end up slightly below 10 million. Toyota is on record that it wants to catch its breath this year. It predicted flat production numbers for this year, in-line with the union man’s comments.
The bigger news is what the union man told Reuters next: Toyota wants to make “9.5 million Toyota and Lexus in 2014.” Add to that a conservative 1.3 million Daihatsus and Hinos, and you will have 10.8 million units in 2014. Let’s call it 11 million, because Toyota’s plans are always conservative.
World’s Largest AutomakersFull Year 2012 Data12M ’1212M ’11YoYToyota9,909,4407,858,09126.1%GM9,489,0009,267,0002.4%Volkswagen9,070,0008,160,00011.2%Source: Company data.Toyota, GM: Production. VW: Deliveries.This the 2012 Top 3 list, updated with production numbers from GM’s annual report. As you can see, the race promises to be tight and interesting this year. Volkswagen can become but if Toyota executes the 2014 plan, VW won’t be #1 anytime soon. No wonder VW said “Auf Wiedersehen” to its Strategie 2018.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I love the photo...it really does look like they're loading refrigerators on wheels, how appropriate.
Toyota the industry juggernaut, back in top form :)
There was an ad in todays Ny Daily News from a toyota dealer in the suburbs advertising leases on brand new '12 camrys. In a few months the '14s will be hitting the lots. Toyota should focus more on actually selling cars and not just producing them. When you have 'brand new' near 2 year old inventory of your main selling product you have supply issues.
I would prefer to see Toyota number 1 in quality rather than quantity.