New: TTAC Works For Jalopnik. (Big Announcement On Monday. Or Tuesday)

Bertel Schmitt
by Bertel Schmitt

Invitation here

Jalopnik is making a big do about “NISSAN’S NISMO IS PLANNING A BIG ANNOUNCEMENT ON MONDAY.” And the Jalops wonder: “What could it be?” It might be the start of a large multinational co-operative project between Jalopnik and TTAC. Or not.

All I know is that Nismo will show off its new headquarters in Shin-Koyasu, near Yokohama. Which happens to be in the same complex where the GT-R’s engine is being built. Which reminds me that I still have to write up THAT story. With Carlos Ghosn being there, it stands to reason that more than a redone building will be announced. All I heard is that Nissan may be slowly turning NISMO into a standalone performance brand. And no, the GT-R powered Juke won’t be there. Or so I heard.

Jalopnik asks whether NISMO will “announce they’re going to make bicycles instead of cars. Or ridiculously fast motorized scooters for old people. Or little GT-R shaped drones for the military. Any guesses?”

I guess, the simplest way to find out is to go there. With Shin-Koyasu a 30 minute hop from where I am at the moment, I will be there on Tuesday at 10am. Interested in some pool coverage, Jalopnik? The worst that can happen is that I get another good series of Carlos Ghosn waving his arms.

PS: What’s with Monday and Tuesday? Jalopnik found out that when it’s Tuesday in Japan, it’s ”Monday for us Americans.” Amazing, no?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • SCE to AUX SCE to AUX on Feb 24, 2013

    NISMO Leaf. But it had better be more potent than the NISMO Leaf they've already revealed.

  • B72 B72 on Feb 25, 2013

    What is "Jalopnik"? Is that like working for bupkis?

  • Patvonman Patvonman on Feb 25, 2013

    I see jalopnik is copying your web layout for some reason, it used to be an awesome site but has gone downhill.

  • Old fart Old fart on Feb 25, 2013

    Haven't been over to to Jalopnik in quite awhile , don't like what they have done to the place. Especially don't like the article that seems to endorse higher fuel taxes to curb our thirst for gas, higher prices slow the economy and that doesn't affect the well to do they just buy more fuel efficient vehicles and go about their merry way, this only affects the people barely getting by now. So I hope TTAC doesn't get unduly corrupted by them. ha ha

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