By on February 4, 2013

More bad news from Europe: The new car market in Germany, last year an island of stability in a sea of red,  was down 8.6 percent in January. On the back of worse news from other European volume markets, this does not bode well for when ACEA will publish its European data  next week.

According to data published by Germany’s Kraftfahrtbundesamt, Volkswagen wads own 13.3 percent in January,  Opel 5.9 percent, Ford however crashed by 32.2 percent.  Premium brands such as Audi  (-0.3 percent), BMW (+10.6 percent) , Mercedes (+3.1 percent) and Porsche (+13.2 percent) bucked the trend.

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7 Comments on “Car Sales In Germany: Es Geht Abwärts...”

  • avatar

    Surprised to see SEAT and Skoda sales go up. Maybe some VW buyers moved to the cheaper brands which use the same technology.

    • 0 avatar

      They do, and they will do more. Look at Dacia also.

    • 0 avatar

      Mike –

      Agreed, and it will be interesting to see if the trend continues. I’ve been following the new Audi A3 launch since last March. In a few of the German forums the wait times for the car have shrunk dramatically. In several cases people who ordered in November and were quoted an April – May delivery have now been bumped to mid-late February. Audi have also been running a special in the UK offering a free upgrade to SatNav if you order now.

      Whether this means that they’ve been able to ramp production or orders are below expectations remains to be seen, but it would suggest that all is not rosy.

      • 0 avatar

        I recall the issue of people moving “down” from a VW brand product to a Skoda or SEAT being discussed in the UK many years ago. Especially when Skoda started making very nice vehicles. Why would anyone want a new Golf/Passat when the new third generation Octavia looks so good? It isn`t like there is differentiation in models anymore since Skoda and Seat both have a sports line vRS or Curpa respectively.
        Maybe the time has finally come when people have started to think that saving money is more important than brand image.

  • avatar

    Ford looks like the biggest loser here. Old products? I read recently that they were delaying new products because of the downturn.

  • avatar

    Mazda is up by 17%. Is this due to new products? Or do they not sell enough volume for this change to be very significant?

    • 0 avatar

      They don`t sell as many as the big boys – VW, Opel, etc but they do sell more than twice Honda and a comparable level to FIAT and Dacia.
      But in the US they lost sales, in a rising market.

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