TTAC Future Writers: Help Me!

Bertel Schmitt
by Bertel Schmitt

TTAC’s Managing Editor Derek Kreindler shocked me with the news that he will undergo a life-threatening operation on Monday: His tonsils will be removed. Should his doctor not know what he is doing, now he does.

Derek had even more shocking news for me: He will be out all week, nursing his removed tonsils with the vanilla ice cream they had promised me when my tonsils came out at age five. They never gave me the ice cream, but leaving me alone at the helm of TTAC, Derek gives me a big problem. You, Future Writers, can help:

Yesterday, I gave you your first assignment, with a deadline of February 9. Would it be at possible if you could send-in the story (you have the secret email address) a bit earlier? Like Monday? How about Tuesday then? Some of you already sent in theirs, and beating deadline will always be rewarded. Maybe, just maybe, the stories will be so good that we won’t need Derek when he comes back sans tonsils? Just kidding, Derek, just kidding. We love you, even without those …. things.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ajla Those letters look like they are from AutoZone.
  • Analoggrotto Kia EV9 was voted the best vehicle in the world and this is the best TOYOTA can do? Nice try, next.
  • 3-On-The-Tree 4cyl as well.
  • Luke42 I want more information about Ford’s Project T3.The Silverado EV needs some competition beyond just the Rivian truck. The Cybertruck has missed the mark.The Cybertruck is special in that it’s the first time Tesla has introduced an uncompetitive EV. I hope the company learns from their mistakes. While Tesla is learning what they did wrong, I’ll be shopping to replace my GMC Sierra Hybrid with a Chevy, a Ford, or a Rivian — all while happily driving my Model Y.
  • 3-On-The-Tree I wished they wouldn’t go to the twin turbo V6. That’s why I bought a 2021 Tundra V8.
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