Tokyo Auto Salon: The Product Specialists, A Preview

by Bertel Schmitt

Published: January 11th, 2013

tokyo auto salon the product specialists a preview

This is a short preview of our customary feature where we celebrate the hard working product specialists at major auto shows.

Or rather, where I celebrate the hard working product specialists at major Asian auto shows.

Certain other TTAC editors don’t seem to be interested in product specialists. Or they are keeping the good picture for themselves.

In this feature, we will explain the cultural differences that divide Chinese and Japanese auto shows.

At Chinese auto shows, female presence on press days is subdued. They come out en masse when the general public has access.

Today at the Tokyo Auto Salon, it was totally different: Massive contingents during press time. Less later during public access.

Please check back tomorrow.

#BertelSchmitt #Japan #ProductSpecialists #Tokyo #TokyoAutoSalon2013

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 22 comments

David C. Holzman on Jan 12, 2013

I do like that 'vette in the last shot

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Inside Looking Out on Jan 12, 2013

Japanese are sexists and homofobs. Where are male product specialists? I am going to boycott Japanese car manufacturers! Here at San Francisco autoshow we proudly display LGBT product specialists!

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