Tokyo Auto Salon: Star-Studded Mercs, Or Would You Like To Swing In A Car

Bertel Schmitt
by Bertel Schmitt

Forget cars for stars. That’s so 2012. The hot thing is cars with stars, a whole Milky Way, if you can afford it.

At the Tokyo Auto Salon, DAD allows us to gaze at a whole line of star-dipped Mercs. Instead of simple bling, DAD Automotive Accessories offers a whole blingsophy. Why make do with one star on the hood, if you can have astronomic amounts of stars?

Imagine driving down Sunset Strip in a car that looks like starry, starry night. It would be, as they say, a difference like night and day.

As Mr. Whoope correctly surmised, the headlights blink alternately.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Master Baiter "That said, the Inflation Reduction Act apparently does run afoul of WTO rules..."Pfft. The Biden administration doesn't care about rules. The Supreme Court said they couldn't forgive student load debt; they did it anyway. Decorum and tradition says you don't prosecute former presidents; they are doing it anyway. They made the CDC suspend evictions though they had no constitutional authority to do so.
  • 1995 SC Good. To misquote Sheryl Crow "If it makes them unhappy, it can't be that bad"
  • 1995 SC The letters on the hatch aren't big enough. hard pass
  • Ajla Those letters look like they are from AutoZone.
  • Analoggrotto Kia EV9 was voted the best vehicle in the world and this is the best TOYOTA can do? Nice try, next.
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