By on January 20, 2013

Humans of the male variety are innately competitive, particularly when women are involved, so while I was peripatetically experiencing the media preview of the 2013 North American International Auto Show in Detroit, Bertel’s extensive coverage of the attractive female booth professionals of the Tokyo Auto Salon was on my mind. To be honest, I’m a bit ambivalent about the distracting presence of beautiful women at big car shows. I once asked Andreas Serrano, who does marketing for Maserati of North America, why they have beautiful women on their stand. Serrano, a native Italian, looked at me like I was crazy and said, “Beautiful cars… beautiful women, they go together, no?” “True,” I replied, “but you like cars and I like cars. You like women and I like women. If you had to pick one to look at, the car would lose.”

I’ve been working the NAIAS media preview for over a decade now and by now I’m on a first name basis with a lot of the people who work the show. It’s always struck me as somewhat ironic that as highly visible as the pretty product specialists and models are, they are sort of invisible in the sense that photographers (and magazine and website publishers) exploit their images but rarely credit them. On the other hand, as you can easily imagine, there are privacy issues for any beautiful woman in the public eye, so I’m not going to give out any names. I do, however, think it’s the right thing to do to help these lovely ladies in their careers so I did keep a list of their agents. If you’re looking to hire one of these models or product specialists for a photo shoot or event, check with Gail & Rice, Marjorie Krevsky‘s Productions Plus, iGroup, or JMac.

If you’re interested, I’ve also posted 3D versions of the pics over at Cars In Depth (compatible with most popular 3D formats). To give you a taste, here’s “cross eyed” stereo image that you don’t need glasses to see in 3D. The images are switched, left to right. Cross your eyes slightly so that your right eye is looking at the left image and vice versa. Then relax your eyes similar to when using a pair of binoculars, and a stable third, 3D image will fuse in the middle of the other two images.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can dig deeper at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks – RJS

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14 Comments on “Sirens of Chrome: The Lovely Ladies of the Detroit Auto Show...”

  • avatar

    As a true Italian marketing guy for Maserati, he would have answered (if he would have told the truth, not always a given with marketing guys): “Of course the women. Why do you think I worked all my life to land a top job at Maserati? Them’s the perks!”

    If you want to get cross-eyed or need a viewing apparatus, go to Ronnie’s site. If you want both sheer quantity and in-focus quality, go to

    PS: I showed Frau Schmitto-san the Detroit pics. Her answer: “It’s very conservative! What’s happen?”

  • avatar

    “but you like cars and I like cars. You like women and I like women. If you had to pick one to look at, the car would lose.”

    That depends on:
    1) How many times you’ve been stung;
    2) How old you are;
    3) Women you can always get, but a good car….now there’s a keeper..(^_^)…and a lot less of a pain in…


  • avatar
    Kevin Jaeger

    This was a fine effort, Ronnie, but I’m afraid Bertel wins. Not a comment on photography skills, by any means.

    This being Detroit I guess we should be glad they don’t use the 300lb mammas from the local talent pool.

    • 0 avatar

      Now you know why I left.

      The Japanese girls may have nothing in the balcony dept., but they make up the lack of mass with a corresponding lack of clothes. I am already looking forward to the Shanghai Motorshow. By the end, the authorities will complain that it is too sexy, and the OEMs will promise never to do it again. It’s a tradition.

      Gee, my Latin teacher was dressed sexier than the Detroit booth personnel.

      • 0 avatar

        Bertel, this is one area where we will never agree. No amount of revealing outfits can overcome my preference for the kind of women pictured here. The One lady working the Viper booth (not the one in Ronnie’s photograph) was one of the most exquisite women I’ve ever seen, despite a relatively long hemline. It left everything – and nothing – to the imagination.

    • 0 avatar

      I know too many professional photographers to claim any particular skill at that art/science. I have a ton of respect for the pros and skilled amateurs because I never learned all that stuff about apertures, depth of field etc. I’m a point & shoot guy, so sometimes there are focus, or more often, lighting issues, but I sometimes get lucky and an occasional shot turns out decently.

  • avatar

    Well, them Detroit “booth professionals” may be fully (and elegantly) dressed, but they’re more than made up for it with elegance and class! These are the kind of women you’d be comfortable (and proud!) to introduce to your mother.

  • avatar

    I liked a lady by the orange car and another one by black 300.

  • avatar

    Very exciting. Dressed-up (former, future) housewives. At least, they are a match to the cars they try to promote.

  • avatar

    Jeez, you see more skin in Saudi Arabia.

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