Porsche Must Go Green In Red China

Bertel Schmitt
by Bertel Schmitt

“Sources close to Porsche” told Tycho de Feyter at Carnewschina that the new 991 Porsche 911 Turbo will get a start-stop system for the Chinese market. This explains why the new 911 Turbo was seen testing in Beijing. The sources, who also provided the new spy shots in this article, said the system is necessary because the Chinese government is working on new very strict emission rules for 2015. If a car maker fails to meet the new regulations, China will impose a quota on the number of cars this car maker can import.

As explained by Carnewschina, this will especially hurt Porsche, and other exclusive brands like Ferrari and Lamborghini, because all their cars are imported. It matters not that Porsche is part of Volkswagen: each brand has to meet the rules on its own.

The sources tsaid that the start-stop system has been developed together with Volkswagen. It will make the 911 Turbo very friendly for the planet with a mileage above 30 mpg. Eventually, all China-bound Porsches with the PDK automatic transmission will get the system, or so they said.

Porsche doesn’t sell any manuals in China.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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