Nissan's Happy Crawlers

Bertel Schmitt
by Bertel Schmitt

They are a familiar sight – and sound – at Nissan factories and those of other OEMs around the world: Little machines that truck around the factory floor while belting out “Mary had a little lamb,” or other distinguished ditties. Now, they star in their own YouTube video.

They are called “Carrybees” and are made by Nissan subsidiary Aichikikai Techno System. A cross between apparatus and apparition, and around foot high, the Carrybees usually deliver parts to the line, while singing a loud an happy tune. They do this all by themselves, guided by a magnetic strip taped to the factory floor.

Allegedly, the tunes they play, rather loudly, are not for the own entertainment of the little machines, but to warn people of an approaching Carrybee. In case the folks are hard of hearing, sensors make the Carrybee stop after it makes contact with a shin.

The Carrybees run off a lithium battery good for an 8 hour shift. The more intelligent Carrybees are ideal for corporate life: When reaching their lows, they automatically find someone to suck up to, and to recharge their battery. Aichikikai makes about 400 Carrybees a year, to supply and entertain workers at major OEMs such as Toyota, Mitsubishi, General Motors, Volkswagen, Fiat and Hyundai.

According to Nissan’s Dan Sloan, “CarryBees may add Kraftwerk’s ‘Fun, fun, fun on the Autobahn’ in the next song mix.” Surely, he jests.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Mikey Mikey on Jan 31, 2013

    Not to worry, they have all kinds of sensors. They will stop before you get squished. With a man controlled lift truck,you might not get so lucky.

    • Dtremit Dtremit on Jan 31, 2013

      Though if it starts playing "Bicycle Built for Two," I'd probably get out of its path.

  • SpinnyD SpinnyD on Jan 31, 2013

    We have a similar one here, made by Creform though. work pretty good but they have the same music, I'm pretty sure its an off the shelf unit that makes the music, seeing how we have them on about 3 different kinds from 3 different manufacturers.

  • Robert Gordon Robert Gordon on Jan 31, 2013

    These are common at most modern car plants. Even Ford Australia has them.

  • Jonathan H. Jonathan H. on Feb 01, 2013

    I work for a construction company and spend most of my life in a Toyota plant around these things. The worst is when I'm working all day on a Saturday and one of these little vehicles is parked near where I'm working and plays one of these songs over and over for the ten hours I'm there. I guess no one programmed it to stop when the production line does. It's maddening.

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