NAIAS 2013: BMW 4-Series Doesn't Have Quite The Same Ring To It

Derek Kreindler
by Derek Kreindler
naias 2013 bmw 4 series doesnt have quite the same ring to it

“Oh yeah, that’s my new BMW 428i sDrive” doesn’t sound nearly as cool as “328is” does it? Didn’t think so.

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  • Tick Tick on Jan 15, 2013

    I think it's a good looking car and can't wait to see one in person. Looks like a sleaker 3 series, which it essentially is. Oops, I mean blah blah Bangle, blah death of the brand, blah lease. moms, Camcord, Lancia Stratos, MBMW and something about how I like turn signal stem in my Focus more. (Sorry, I temporarily forgot the TTAC commenting rules)

    • FJ60LandCruiser FJ60LandCruiser on Jan 15, 2013

      It's like Rolex. 40 years ago you bought a Rolex because you liked how it looked on your wrist. Today you buy a Rolex because you want everyone else to know that you have a Rolex. The design needs to scream extravagance and wealth. You don't value a reliable, durable, automatic watch--you want everyone else to know that you do. Thus modern designs have gotten gaudy and cheap to reflect their trashy new customer base. BMW has always had DB customers who need to tell everyone they have a BMW. In the past, tho, you could love your BMW or be a DB about it--and it'd only be evident how you drove it. In our modern SUV crossover crazy status conscious car society, BMW thinks it'd be stupid not to appeal to everyone's inner D-bag. And thus you have the 4 concept. The previous gen M3 with carbon fiber hood and neon green harnesses doesn't look as terrible as this car does... or send the same kind of message about the owner.

  • IHateCars IHateCars on Jan 15, 2013

    When I first saw these pix I had thought that this was a cheesy tuner 3 coupe....I was flabbergasted when I discovered it was a factory concept. Those wheels and front/rear valance treatments scream "ill-fitting aftermarket ricer body kit"! I have always loved the 3 series coupes but I hate what BMW are turning them into.

  • RHD I wonder if these will be as easy to steal as so many other Kias are...
  • Zerog Isn't this the car that the self anointed AutoExtremist said would finally shut down Tesla AND the Prius?Just like his father - that Detroit bubble does him no good
  • Zerog When will the media admit that Mary Barra has simply been a disaster of a CEO, and "Dan the Man" Akerson is to blame?
  • Tassos When the Volt was on sale, it cost twice as much as the (better looking!) Chevy Cruze on which it was based. The interior of the Volt did not match that lofty price either. I like plug-in vehicles with a good Electric only range and no range anxiety. People with a 40 mile commute each way, if they were allowed to free charge at the office especially, could save some $ with the Volt, but not as much as to justify its lofty price.The 2nd gen VOlt was less nerdy looking than the 1st, but also even more similar to the new Cruze and indeed the Civic, which cost almost HALF. Then the geniuses at GM made a 2-door Caddy out of the Volt, the ELR, which was much smaller inside than the already cramped Volt, and... asked for... 4 times the price of the CRUZE. Don't remember the failed Caddy Cimarron? Neither did those morons.So a good idea in principle was screwed beyond recognition. GM Bled billions despite the lofty price, sold a bunch of VOlts, and finally had to cry "UNCLE". The end.I am not at all attracted by the VOlt's lousy interior. Its gas only MPG is also lousy compared to the ICE competition. A prius was 50% cheaper and far more sophisticated mechanically and got a stellar 50 MPG overall, and could be had in plugin with 10-20 mile range (the current one will double that again).
  • Buickman GM marketing killed many a car.