NAIAS 2013: BMW 4-Series Doesn't Have Quite The Same Ring To It

by Derek Kreindler

January 14th, 2013 9:29 AM

naias 2013 bmw 4 series doesnt have quite the same ring to it

“Oh yeah, that’s my new BMW 428i sDrive” doesn’t sound nearly as cool as “328is” does it? Didn’t think so.

#BMW #Bmw4-series #Naias2013

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3 of 34 comments

Tick on Jan 15, 2013

I think it's a good looking car and can't wait to see one in person. Looks like a sleaker 3 series, which it essentially is. Oops, I mean blah blah Bangle, blah death of the brand, blah lease. Umm....soccer moms, Camcord, Lancia Stratos, MBMW and something about how I like turn signal stem in my Focus more. (Sorry, I temporarily forgot the TTAC commenting rules)

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- FJ60LandCruiser on Jan 15, 2013
  
  It's like Rolex. 40 years ago you bought a Rolex because you liked how it looked on your wrist. Today you buy a Rolex because you want everyone else to know that you have a Rolex. The design needs to scream extravagance and wealth. You don't value a reliable, durable, automatic watch--you want everyone else to know that you do. Thus modern designs have gotten gaudy and cheap to reflect their trashy new customer base. BMW has always had DB customers who need to tell everyone they have a BMW. In the past, tho, you could love your BMW or be a DB about it--and it'd only be evident how you drove it. In our modern SUV crossover crazy status conscious car society, BMW thinks it'd be stupid not to appeal to everyone's inner D-bag. And thus you have the 4 concept. The previous gen M3 with carbon fiber hood and neon green harnesses doesn't look as terrible as this car does... or send the same kind of message about the owner.
  
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IHateCars on Jan 15, 2013

When I first saw these pix I had thought that this was a cheesy tuner 3 coupe....I was flabbergasted when I discovered it was a factory concept. Those wheels and front/rear valance treatments scream "ill-fitting aftermarket ricer body kit"! I have always loved the 3 series coupes but I hate what BMW are turning them into.

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