Sergio For President: One More Year
Despite previous calls for his ouster, Fiat’s CEO Sergio Marchionne was elected for another year as president of the influential European auto trade group ACEA, Reuters reports. In July, Volkswagen demanded Marchionne’s head after he had accused Volkswagen of exploiting the European crisis to gain market share by offering aggressive discounts.
“Marchionne is unbearable as president of ACEA,” Volkswagen communications chief Stephan Grühsem told Reuters in July. “In our view, his comments are unqualified yet again. We’re therefore calling on him to step down.” Volkswagen threatened to “exit from the manufacturers association.”
Volkswagen and Fiat made up at the Paris auto show in September, and Marchionne stayed on. The rotating presidency of the carmaker club is shared by French, Italian and German automobile manufacturers. Members Toyota and Hyundai, which were accepted very reluctantly, stand no chance. Presidents rule one or two years.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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