Daimler Puts New Man In Charge Of China
As predicted a month ago, Daimler did put a board member in charge of its lagging China business. Today, Daimler expanded its Board of Management to eight, and made its new board member and former truck chief Hubertus Troska CEO and Chairman of Daimler Northeast Asia. The job won’t be easy.
Says Reuters:
“Daimler has been struggling for some time to improve distribution networks in China, weighing on regional deliveries of Mercedes-Benz luxury cars, which fell 6.6 percent in November to 16,876 units.
By contrast, German rivals BMW and Volkswagen’s Audi have long been posting double-digit gains in vehicle sales in the lucrative Chinese market, extending their global lead over Stuttgart-based Daimler.”
By putting a board member in charge of China, Daimler follows Volkswagen’s example. In June, Volkswagen installed Jochem Heizmann as a board-level Emperor of China.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Bertel, the photo is of Andreas Renschler, Member of the Daimler Board of Management with responsibility for Daimler Trucks, not Hubertus Troska.
Why don't you show a pic of Hubertus Troska instead of Andy Renschler, the Head of Daimler Trucks?
So why exactly has Mercedes been lagging in the china market???? Like im curious and wouldnt mind an analysis