Slow EV Sales Disappoint And Frustrate Nissan COO
Nissan’s chief operating officer Toshiyuki Shiga said he was “disappointed and frustrated” by the lackluster sales of electric vehicles in general and the Leaf in particular. Speaking at the mid-term results press conference at the Nissan HQ in Yokohama, his emotional appeal to recognize Nissan’s pioneering efforts in the field of zero emissions had undertones of an eulogy on the electric vehicle:
“Somewhere in the history of mankind, people will have to switch from fossil fuels to renewable energy, and Nissan is assuming the risk to do it now. We were the first volume maker deploy EVs globally. Please don’t forget that we have this passion and a sense of mission.”
Not giving up on EVs, Shiga personally heads a task force to accelerate the sales of EVs. So far, Shiga did not have more to report than mining the data harvested from the connected Leafs, and giving the data to companies that will install quick chargers.
Next month, it will be two years that Nissan launched the Leaf pure EV. According to Shiga, it saw global sales of 42,700 units since introduction, 19,000 of them in Japan.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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- Analoggrotto Ford wishes it could be Hyundai Kia Genesis.
- John I used to have a 2016 Chevy Spark EV (leased, 85 miles range when new) as our family's 3rd car. Loved it. When the lease ended the only cheap EV was the bolt but I couldn't stomach the tuperware interior so I bought a used Cayman instead and have been waiting now for another a cheap EV for almost 5 years. My bigger problem would be that I dislike giving Elon Musk even more $$, but the tesla supercharger network makes long trips (within CA at least) an option.
- SCE to AUX "...it’s unclear how Ford plans to reach profitability with cheaper vehicles, as it’s slowed investments in new factories and other related areas"Exactly. They need to show us their Gigafactories that will support the high-demand affordable EV volume.
- 1995 SC I have a "Hooptie" EV. Affordable would be a step up.
- Buickman if they name it "Recall" there will already be Brand Awareness!
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I might be more interested if they change the battery warranty to cover capacity loss over time. As it is, virtually all of this type of risk is on the consumer. I have an incomplete table posted here: http://evbww.wordpress.com/
I know this is subjective, but I find the Leaf one of the ugliest car I have ever seen. The curves on the side have no symmetry, uniformity or orderliness. It is shaped like a malformed bumpy potato. Otherwise this type of car excites me. I also think the price needs to be a bit lower however I would have no problem paying what they pay in California for it if it was less ugly.