OMG! Porsche Must Cancel Weekend Shifts!

Bertel Schmitt
by Bertel Schmitt

Porsche announced a stellar October, with sales up 24.1 percent to 11,688 units, and with a total of 116,050 units delivered for the year, an increase of 15.6 percent over last. Porsche even has a nice table, which we hope will set an example for all automakers. All this didn’t keep them from slamming the brakes. Porsche will cancel weekend shifts at its headquarter factory in Zuffenhausen from January, where it has been running eight extra shifts on Saturdays since September to clear orders for the revamped 911 model, Reuters says.

Reuters has more bad news for the spoiled luxury brats that thought they are above the hard working blue collar cars:

“Rival luxury-car makers are also taking steps to address weak demand. Daimler said last month it has cut production of its flagship S-Class sedan until the next version of the model is ready to debut in mid-2013.

VW’s Audi luxury division twice shuttered its plant in Neckarsulm for a week each time in early and late October, disrupting production of high-end models, including the flagship A8 sedan and the R8 sports car.”

The lack of overtime will be decried by Porsche workers. It helped them get their factory-subsidized Porsche lease much faster.

Porsche Sales October

PORSCHE AG DeliveriesOctoberJanuary – October20122011Variance (%)20122011Variance (%)World11,6889,41924.1116,050100,39115.6Europe3,7073,881-4.541,22236,09314.2Germany1,2511,2500.114,90512,76116.8America3,7642,64042.633,13429,63411.8USA3,2112,27041.528,22624,93413.2Asia-Pacific4,2172,89845.541,69434,66420.3China2,4391,54657.826,34920,68727.4
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
 9 comments
  • Ott Ott on Nov 12, 2012

    I thought that godawful paint job found its demise on the Laguna Seca Mustang... I guess I was wrong.

    • See 5 previous
    • Mpresley Mpresley on Nov 12, 2012

      @mpresley No one can take a joke, anymore, or see the humor in anything very much, these days. When I have to explain that I'm being facetious, and actually agreeing with you, Mr. ott, I guess it means that one of us is not very good at communicating the old "expensive Porsche option" joke very well. I'll take the hit, and chalk it up to my inability to be clever. But, then again, from my experience, robots have never been very keen to irony, since they are often literal-minded, program-wise.

  • Mullholland Mullholland on Nov 12, 2012

    Who cares about the paint. That little smile make this look like one of those goofy super-cute cars in the Chevron commercials. Can a full-on Mazda Pokemon Grin be far away?

Next