Lamborghini Sees Demand Flattening For Ultra-Luxury Cars, SUV Not A Done Deal
Amid flat growth for the ultra-luxury segment, Lamborghini may kill their luxury SUV project to save money.
The Urus, widely panned by the automotive media, debuted earlier this year, but may die on the vine due to the potential downsides of such an ambitious project. Speaking to Reuters, Lamborghini boss Stephan Winkelmann said
“It’s meaning to double the size of the company in every sense in a difficult economic environment, so we have to think twice if the project is valuable,”
While sales are up for 2012, Winkelmann is expecting 2013 to be flat, despite a long waiting list for the Aventador and the introduction of a new roadster variant. The implosion of Europe’s economy has impeded Lamborghini’s quest to bring sales back to their pre-recession highs. If the Urus, a vehicle sure to be snatched up in SUV-hungry markets like China and Russia, can’t get off the ground, then we’re looking at an indicator of uncertain times.
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