Ford Cutting B-Max Production In Half
November 23rd, 2012 11:14 AM Share
Bloomberg is reporting that weak demand in Europe will lead to B-Max production being cut at Ford’s Romanian plant.
Despite the cuts, a new shift will apparently be added to build more 1.0L Ecoboost engines, preventing any job losses. While demand for the B-Max is strong in the UK, the rest of Europe is in sufficiently poor shape that Ford is cutting production from 500 units a day to 250.
Published November 23rd, 2012 11:14 AM
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Are these Eastern European facilities some kind of corporate mirroring of W's "New Europe" initiative from the early 2000's? Invest in the former Soviet-block countries and reap Asian-like worker productivity and discipline?
If they're not putting them in B-Maxes, where are all those 3-bangers going?
Minivans might not be fashionable, but I just can't fathom why Ford doesn't even try selling them overseas. Living in Brazil, I could make a huge list of past and present Fords they didn't bother trying to sell in South America: the Mustang, Lincolns, the list goes on. Now with their better platform engineering, even the support & spare parts issue loses much of its meaning.
I'm reminded of the Mitubushi Expo LRV. Back when they sold some innovative products here in the states.