September 2012 Sales Breakdown: Chrysler, Volkswagen Win Big
September saw big gains for Volkswagen and Honda, two brands that have been pilloried by the motoring press for apparently sub-par products, while Chrysler led the Big Three in gains, if not volume.
Honda and Acura combined sales were up 31 percent overall, with the CR-V posting a 14 percent gain in a very competitive crossover market. Kia and VW were up 35 and 38 percent overall, while Chrysler posted a 12 percent gain overall, while Ford sales were flat and GM posted a 2 percent gain. Over at Good Car Bad Car, Tim Cain has put together sales rankings for September, as well as some interesting observations on the winners and losers of this past month.
AutomakerSept. 2012Sept. 2011Pct. chng.9 monthNumbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
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What's the story with BMW lately? Sales have been relatively flat over the past nine months. Capacity limitations or slow sales, especially on the new F30 3-series?
My theory about it. Many people discovered VW but not their quality problems, not yet - it will take 5 to 6 years for hangover take place and for mainstream customers to realize than German cars are expensive and headache to maintain (in America). It is also well known fact that American public do not trust stuff from American companies and Chrysler is up because it is not American car company anymore. Chrysler claims their cars are imports now (even if from Detroit). If GM and Ford advertise their cars as "imported" as well they would do much better. Heck how life would be much better if we could also import Government, Congress and Healthcare as well.