Bloomberg Sandy Could Hurt Luxury Car Sales
Bloomberg managed to combine super storm Sandy with one of Bloomberg’s obsessions: The fate of what Bloomberg calls luxury car brands. According to the wire, “luxury-car brands such as Honda Motor Co.’s Acura and Daimler AG’s Mercedes-Benz will take a disproportionate hit from Hurricane Sandy.”
Why? The Washington-New York corridor that was drowned in water and darkness by the super storm accounts for about a quarter of the luxury brands’ sales, says Bloomberg after checking with Edmunds.
There are only three days left in the month, but Bloomberg worries that the storm may be “keeping prospective car buyers home.”
Never mind, Bloomberg: From what we could see on TV, the dealers should be – well – swamped and deluged with buyers once the insurance companies have processed the claims of flood damaged cars.
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Hey, this is a ripe opportunity! Acura can tout its MDX and Mercedes-Benz can show off its new GL, both of which are very capable vehicles. Unless waterlogged...
Honestly Bertel, I believe, at least as car sales go, the worry is for the foreseeable future, that unscrupulous dealerships will be selling luxury flood victims as new cars, as they did after Hurricane Katrina.
Whatever a Bloomberg Sandy is, I don't want to eat it.
Breakin' my heart. 39 people dead (so far) Billions in damage and the luxury car market might take a downturn?