This Rolls Is Not. Let's Hope The Girls Are

Bertel Schmitt
by Bertel Schmitt

In the olden days, when a Bentley was a rebadged Rolls Royce (or vice versa), it was easy to mistake one for the other. Bentley cleverly leveraged its “smart shopper” image into sales that were an order of magnitude higher than those of Rolls. Ever since Volkswagen forgot to check the trademark files, and subsequently lost Rolls to BMW while keeping Bentley (to still much bigger success), those days are over, and the respective overlords in Wolfsburg and Munich get alarmed if there is any confusion. The news still haven’t reached Indonesia, or so it seems.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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