Now It's Personal: China Puts Down Toyota Chairman

Bertel Schmitt
by Bertel Schmitt

Toyota Chairman Fujio Cho was sitting in his company jet, ready to go to Beijing for talks with the Chinese leadership, but the jet never got off the ground. After Chinese aviation authorities refused landing permission in Beijing, Cho left his plane and went home, NHK reports.

A day before, a group of Japanese business leaders canceled a trip to Beijing. Cho wanted to go alone, together with Hiromasa Yonekura, chairman of Japan’s Keidanren business lobby and chairman of Sumitomo Chemical.

Japan’s auto executives prepare for a lasting decrease of business with China. According to The Nikkei [sub], Toyota, Nissan and Honda make a total of roughly 10,000 units in China daily, generating around 5 billion yen ($64 million) in daily profits (split 50:50 with the Chinese). 25% of Nissan’s net profit are said to come from China, compared with 21% at Toyota and 16% at Honda.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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