Nissan Shows "Urban-Relevant" Hydrogen-Powered SUV Concept

Bertel Schmitt
by Bertel Schmitt

You can tell immediately that it is a concept: It has suicide doors. Nissan will show the fuel-cell propelled TeRRA SUV concept at the 2012 Paris Motor Show that opens on September 27.

“Our challenge was to take Nissan’s strength in SUVs and crossovers forward into the zero-emissions era, fuel cells being our new frontier in zero emission mobility” said Francois Bancon, Nissan’s division general manager of product strategy and planning. “Not big and tough for the desert, the aim was a new approach to SUVs that’s relevant to urban life.”

“We took our inspiration from the lifestyles of youthful customers in Northern Europe,” said Shiro Nakamura, Nissan senior vice president and chief creative officer. Apparently, he referred to polar bears.

The instrument cluster is an electronic tablet that serves as an “intelligent key.” The driver docks it when entering the car and removes it when leaving. When docked in TeRRA, the tablet’s default view displays speed and other key performance indicators. But the driver can easily toggle to entertainment, communications, navigation and other views. Outside the car it provides all the functions we expect from a tablet, plus it stays continually in touch with the vehicle.

According to Nissan, the proposed 4×4 fuel cell electric powertrain “is far from imaginary.”

The front wheel propulsion system is from the LEAF. In each back wheel is an in-wheel electric motor, based on the PIVO concepts. The juice comes from Nissan’s proprietary hydrogen fuel cell stack. According to Nissan, the company “is ready to mass-produce fuel cell electric vehicles whenever hydrogen becomes widely available.” By that time, the car should have proper doors.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Noxioux Noxioux on Sep 12, 2012

    Urban + Relevant = FAIL Just using those two words makes me want to ram my '95 Pathfinder into one of these things.

  • Amca Amca on Sep 13, 2012

    Looks like Renault styling has infected its partner, Nissan. It's that upright, wrap-around rear window, and the little butt below it. Only Renault. Until now.

  • Redapple2 I think I ve been in 100 plants. ~ 20 in Mexico. ~10 Europe. Balance usa. About 1/2 nonunion. I supervised UAW skilled trades guys at GM Powertrain for 6 years. I know the answer.PS- you do know GM products - sales weighted - average about 40% USA-Canada Content.
  • Jrhurren Unions and ownership need to work towards the common good together. Shawn Fain is a clown who would love to drive the companies out of business (or offshored) just to claim victory.
  • Redapple2 Tadge will be replaced with a girl. Even thought -today- only 13% of engineer -newly granted BS are female. So, a Tadge level job takes ~~ 25 yrs of experience, I d look at % in 2000. I d bet it was lower. Not higher. 10%. (You cannot believe what % of top jobs at gm are women. @ 10%. Jeez.)
  • Redapple2 .....styling has moved into [s]exotic car territory[/s] tortured over done origami land.&nbsp;&nbsp;There; I fixed it. C 7 is best looking.
  • TheEndlessEnigma Of course they should unionize. US based automotive production component production and auto assembly plants with unionized memberships produce the highest quality products in the automotive sector. Just look at the high quality products produced by GM, Ford and Chrysler!
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