Chengdu Sings Ode To Joe

Bertel Schmitt
by Bertel Schmitt

It looks like news of the sacking of Joel Ewanick has not reached China. Or at least not Chengdu.

This yellow Chevrolet Camaro with a giant Manchester United sticker was spotted at the Chengdu Motor Show. Supposedly, the decoration is the idea of a local Chevrolet dealer, but who know’s, if public reaction is strong enough. Tycho of Carnewschina is checking the boxes:

“The Camaro is very popular in China: check! Soccer is very popular in China: check! Manchester United is by far the most famous soccer club in China: check! China is the biggest auto market in the world and GM is big out here: check! All good, what are the bean counters whining about?”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Sunridge place Sunridge place on Sep 03, 2012

    Fair enough...I can't imagine what it would be like to go through life 'pissed off' at all things that are leading to an excessive tax burden on our children...unless one chooses to do those things selectively as most people choose to do. 'As for Globalization…F that s#!t. To the rest of the world, sink or swim' Uhh, as far as the automotive business, I think you have it backwards. The US auto market is mature. Market share fights will be small and the key is profitability. Significant growth is only happening outside the US (US growth is just recovery) and any car company ignoring the global markets and cost savings associated with global platforms will fail. In other words, Chevy doesn't need to sponsor the Lions with a Lions edition Camaro. Chevy does need to grow globally to allow it a chance to succeed in the US given the competition.

    • Acuraandy Acuraandy on Sep 04, 2012

      @sunridge: Hard to argue with that. And no, my bitterness is not selective, it applies to many things I choose not to discuss here. That said, yes, you are right, emerging markets are the key to viability in the increasingly competitive automotive market. Why does everyone think Acura/Lexus/Infiniti still exist in NA? These in particular are, have always been, and will always be, 'niche' markets'. For example, the median income of a '13 Acura RDX buyer is approx. $120k/US. Not sure about you, but I know FEW people who bring home even close to that. The f***ed up thing is, where I work, we still sell a LOT of them. The fact that Honda has decided to import to Canada Chinese Fits are proof of this. The markets that are established will continue to struggle, since most of NA's prime age demographic that could and would spend $ on a new ride would rather get a $1500 rusted out 1992ish Cutlass Ciera and enjoy other creature comforts (iPhone, sat tv, booze, illicit drugs, et. al.) instead is indeed a challenge for the industry as a whole, just to avoid the dreaded burden of a car payment, and increased car insurance payments (unrealized repair costs of an older chariot out of warranty notwithstanding). Thank Dave Ramsey for that, that bastard. :) Bring back a sub $15k -RWD!- car (and the 'easy' credit that goes along with it) that gets 35-40mpg and NA would see sales boom in a heartbeat. Caveat there is, most that could afford such are working the oil fields in North Dakota/Montana/Alberta, make a s#!tton of money, NEED a 3/4 ton truck in order to do their job, and will spend $40-50k on a new truck at the drop of a hat; thus buying "Murican" (whatever the f*** that means anymore)... There is a lot of money to be made in China/India/Thailand by all automakers (especially since they own increasing amounts of NA's money, treasury bills, real estate, etc.) and the automakers all know that, but...culturally, if we in NA don't want to be driving used rusted-out, sex-stained crap in the next 10-20 years (since that is all we will be able to afford), something needs to be done. And i'm afraid the most likely to fill this void (at least presently) isn't 'American' or Japanese automakers, but the Koreans. Fiatsler/GM/Honda/anyone else with capital in NA, are you listening??? You haven't for years, but unless you want a market that has footed the bill for your operations the past three, four, five decades to go the way of Zimbabwe or Greece, you might want to listen to the rants of this working class hack (me). :)

  • GiddyHitch GiddyHitch on Sep 04, 2012

    The Camaro is very popular in China? I've seen exactly zero of these while I have seen at least ten 458s. GM might be doing well in the PRC but they're not doing that well.

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