Alfa Romeo U.S. Launch In Shambles
A shocking report from Automotive News has broached a previously unfathomable development; Alfa Romeo’s U.S. launch is apparently delayed, catching countless observers off-guard, after expecting an efficient, trouble-free re-introduction for the historic marque.
The AN report suggests that Alfa’s launch is about as well-organized as a Republican Guard counter-attack. Key products, like the MiTo and Giulietta, have been shelved for America. So far, the company will lead with the new 4C sports car…and that’s it. The fate of the larger Giulia sedan is still up in the air. Once planned for a rear-drive chassis, it will now share the size-XL version of the Dodge Dart platform that will also underpin the next Chrysler 200.
The Mazda MX-5 derived Roadster is also on track, as is a Jeep Liberty-based crossover. But a small crossover has also been canned. Fiat CEO Sergio Marchionne will unveil a definitive model lineup plan for Alfa on October 30th. As cynical and sarcastic as we can be, seeing Alfa fail is something that nobody wants. Fingers crossed.
More by Derek Kreindler