Winterkorn: Marchionne Talks Nonsense
Volkswagen chief Martin Winterkorn heaped salt into the open wounds of Europe’s embattled automakers. In light of the drooping demand, Europe could perfectly manage with 10 fewer plants, Winterkorn said in an interview with Germany’s Handelsblatt. However, don’t you’re your breath on Volkswagen shutting down any of its EU assembly lines. Volkswagen stand behind its European sites “without ifs and buts.” What about Sergio Marchionne’s accusations that Volkswagen is waging a brutal price war in Europe? Winterkorn: “Nonsense.”
“Success goes to whoever builds the right cars at the right time at the right place,” said Winterkorn.
With a “we have enough work on our hands at the moment,” Winterkorn dismissed rumors of Volkswagen buying Proton in Malaysia, or others.Volkswagen has enough brands for the moment. Winterkorn echoed prior remarks by his labor chief Bernd Osterloh and said that Volkswagen’s twelve brands must be consolidated first before any new ones are contemplated or acquired.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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