By on August 14, 2012

Europeans: Use instead of Euros. Americans: Use it as a screensaver

Shame, yes, shame on you, Americans, you horrible people. You are the weakest of the globe – when it comes to Porsche’s July numbers.  Porsche sales in the U.S. climbed only a miserable one percent. At the same time, people in Europe withdrew their last sinking Euros from faltering banks and moved them to the safety of a new 911 or Cayman.

July Year to date
2012 2011 YoY 2012 2011 YoY
World 12,391 10,722 16% 81,562 71,381 14%
Europe 4,594 3,677 25% 30,618 25,417 20%
Germany 1,694 1,292 31% 11,230 9,183 22%
Americas 3,339 3,249 3% 22,538 21,694 4%
USA 2,803 2,768 1% 19,253 18,310 5%
Asia-Pacific 4,458 3,796 17% 28,406 24,270 17%
China 2,936 2,484 18% 18,210 14,751 23%

Porsche sales in Europe rose a whopping 25 percent in July, in Germany, they rocketed up by 31 percent. China, up 18 percent in July, was Porsche’s largest single country market. America used to be Number One in Porsche sales. HAS BEEN. You wretched Americans could not keep it up.

What’s wrong with you, guys? Broke? Go, get your Prius.

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8 Comments on “Emasculated Americans FAIL Porsche Bigtime. Losers!...”

  • avatar

    “At the same time, people in Europe withdrew their last sinking Euros from faltering banks and moved them to the safety of a new 911 or Cayman.”

    That seems to be a pretty common explanation for the luxury goods sales boom in Germany.

    IIRC only 40% of Germans own a home and they have a high savings rate. In addition, they generally don’t own individual stocks, bonds, mutual funds, etc. in a brokerage account like an American might. Therefore, it is my understanding that an affluent German is very likely to have a significant portion of their net worth in the form of bank deposits.

    For many, it seems they’d rather get some use out of their money rather than watch it evaporate in a bank failure.

  • avatar

    Yep. It’s spend those Euros before they reach parity with the US $.

    Porsche’s cars are getting more expensive in the US in spite of the Euro’s woes. There’s a lot of good competition at the 2012 911’s price point of over $100K. I also wonder if Americans are a bit wary of VW’s takeover of Porsche. Did that demean Porsche’s cachet?

    • 0 avatar

      if so, then maybe it raised VW’s. They’re having a good couple of years.

    • 0 avatar

      I doubt the VW takeover matters to any Porsche buyers. Most of them probably do not even know about it. The VW takeover is probably less known among Porsche buyers/lessees than whether their car is FWD or RWD is known among BMW buyers/lessees.

      And VW has a number of prestigious brands. Porsche is at best the 4th most prestigious brand in the VW stable. Given the run Audi has had, and cars like the R8, it might be 5th.

      Porsche does seem less impressive to me than it used to be, but that has more to do with the lineup than the corporate structure. The lineup has caused both dilution from cars like the Cayenne and the Panamera, and embarrassment from having to constantly sandbag the Cayman to protect the myth of the 911.

  • avatar

    It looks like the US is still number 1 in Porsche sales . IF this was just 911, Boxster (or as Porsche spells it, Boxter) and Cayman sales this might be useful as an indicator of economic confidence in each country (or lack of economic confidence to the extent that people are spending because of a substitution effect of substituting consumption for low return investments, instead of an income effect of consuming more when anticipating higher returns).

    However, with Cayenne and Panamera sales cluttering up these sales numbers this probably just breaks down to regional preferences of what luxury sedan or SUV people are choosing as a daily driver on their regularly scheduled main car purchasing/leasing intervals.

  • avatar

    What? No porcupine jokes?

  • avatar

    GEE – I wonder why a high-maintenance, overly expensive compact sports car and a God ugly 4-door would have trouble selling during a period in our recession where we truly aren’t certain whether or not things are getting better?

    Why aren’t people just spending money without a second thought?

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