By on August 17, 2012

A few days ago, I heard Nirvana’s “Come as you are” on a classic rock station. It’s hard to think of a grune song as qualifying for “classic” status, but we are creeping up on nearly 20 years of Nirvana. On the car front, there’s already been a re-issue of the Mustang 5.0, and now the Mopar folks are taking a similar path.

The 2013 SRT Viper looks a hell of a lot like the first Viper GTS Coupe, launched back in 1996. I doubt that this is a mere coincidence. The blue/white paint is basically the only thing separating this car from the standard Vipers. Somewhere deep inside, my inner 8 year old can barely contain himself.

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36 Comments on “2013 SRT Viper Banking On 90’s Nostalgia...”

  • avatar

    IS today TTAMOPAR day?

  • avatar

    Now let’s just see if they bring back that awful TV show.

    Yeah, I went there.

  • avatar

    Derek, you may be on to something. Those of us who graduated high school in the ’90s are now approaching peak income potential and with that comes an interest in buying something that reminds us where we came from. I bought my ’95 Mustang Cobra precisely because of this nostalgia. Simply, it was a car I never had the money to buy but wanted SO badly in high school. Car makers capitalize on it and have had success (Ford Mustang, VW Beetle) failure (post millenial T-bird) and some to remain to be seen (Toyota FR-S ).

    • 0 avatar
      juicy sushi

      The Viper is in a slightly different price range, but I think your logic is good. The first generation car made a heck of a slash for those poster-worthy looks. The next one? Not quite the same impact.

    • 0 avatar

      I graduated in the 90’s and I sure to hell hope I’m not at my “peak” income earning potential. I would love to have a mid-90’s Acura NSX but they aren’t in the price range that I would consider “hobby money.” Mid-90’s Supra, also not cheap by any stretch.

      A while back thought it would be cool nostalgia to buy a ’92-’95 Taurus SHO with 5 speed. Those were waaay cool in HS. 220HP in a sedan was a BIG deal back then. Yeah, today they do not exist unless they are hooptied out and completely trashed.

    • 0 avatar

      A conversation from a few years back at a popular campus watering hole:

      Me: “I went to school here starting in 1990.”

      Random college dude: “I was born in 1990”.

    • 0 avatar

      Maybe it’s just because I was born later but for me this is right around where the main customer base for Mustangs shifted mainly to teenage girls and the mid-life crisis crowd — any hope I had for the marque was buried…it was already ten years after they were ruined by being nothing more than Escorts with a bodykit and a badge.

      It’s going to be really interesting to see what my friends are all buying in 10-20 years. It’s hard for me to think of much from the early ’00s that people will have strange emotional attachments to like this.

      Maybe that’s why my friends and I look back to the late 70s through mid 80s for our rides.

  • avatar

    For reference, 1996 viper GTS coupe:

    It’s virtually the same car when it comes to the styling, but that’s not a bad thing at all, distinctly viper.

  • avatar

    > A few days ago, I heard Nirvana’s “Come as you are” on a classic rock station. It’s hard to think of a grune song as qualifying for “classic” status, but we are creeping up on nearly 20 years of Nirvana

    Ahem. My coworkers think I’m cool and such because I went to college in the era of Pearl Jam. I sued to wonder how the classic rock from the 60’s and the 70’s sticked around so long that I was listening to it in the 80’s. Now I know… 1993 doesn’t seem to long ago. #denial.

    • 0 avatar

      stuntmonkey, my brother from a different mother. I like your style.

    • 0 avatar

      I was listening to the radio the other day and Smash Mouth started playing. I’m still sick of hearing Smash Mouth from when they were new, so I went to change the radio to the classic rock station.

      Then I realized I was already on the classic rock station. Listening to a crappy Smash Mouth song from 1999. Needless to say, there was much disappointment.

    • 0 avatar

      My co-workers talk about their age in terms of computer memory. Just told a younger co-worker today about how circa mid 1990’s the college had 1 CD burner and it was a 2x speed. We thought it was AMAZING that you could save 650MB to one CD. USB? Flash memory? iPod? What the heck are those things?

      Today I have a 1TB drive that is about the size of a CD case.

      • 0 avatar

        Started in computers in the late 70s. IBM 360/20 with RPG II language, card object decks. 4K of core memory. Drop the card deck and you brought it over to card sorter to put it back in order.

        Moved over to NCR mainframes in 1980, NEAT/3 language. Generated the same machine instructions as an Atari 400 + 800.

        At one time we must have had 80-90 of these units in the photo in the link below.

        The women is holding one of the drives. I think the drive held 128 MB.

        We didn’t shut down that system until 2003 or 4. It took about 4 years to migrate all our clients to the new system.

        Everything now is now hundreds of terrabytes of solid state disks and hundreds of Oracle Databases and some SQL Server databases. Everything is raided, data is transmitted to a disaster recovery data center where almost everything is a clone of the primary data center.

        About 2 years ago we got rid of the rotating hard drives on the servers. They filled a couple of waste high trash cans and were sent off to a bonded company that destroys such things. It wasn’t worth the security issues to attempt to wipe the drives and sell them or donate them to a school system or charity.

        The next step in memory is probably cloned monkey brains.

      • 0 avatar

        I worked for a lady whose first job was in Exxon’s (or Esso’s or Humble’s, whatever it was called at the time) accounting department before they had their first mainframe. Accounting was a 10 story building, were you sat in what looked like an elementary school chair, with a manual ten key/tape and when you’re numbers were good, inserted a punch card and pulled a lever (they had tabulating machines). On the top two or three floors the sub-ledgers, TB, GL and financials were drawn out by hand on wall to wall chalk boards. When satisfied, financials were typed on special typewriters and paper made to make it efficient (aka pre-printed forms with fill in the numbers/explanations).

        My first computer (I was 8 I think, a Commodore 64 (64k ram), the disk drive weighed about 25 pounds, word processor was called “HESS Writer” that plugged in like a video game, god help you if you needed to type something and a 2.4k modem that never connected to anything (my friend had a Commodore Vic-20, apparently they couldn’t communicate). Still have it, every once in a while break it out, have two or three disks that still work, saving with hope that one day will be a treasure, adjusted for inflation, think my parents paid around $5k for it.

      • 0 avatar

        Better yet, woked for a company that was bought out by leveraged buy out firm, who bought three other companies similar to ours. The one in Tenn. used a 78′ Wang Mini-Computer, the one in KS used an 83′ DEC mini-computer, the one in Louisiana had been part of Frigedair and was still using whatever AS360 [email protected] GM was using before EDS (and having had to interact with te EDS stuff it must have really been [email protected]). While we were using a server DOS/Windows based program call Elliot/Macola.

        Buyout firms first move was to run off the knowledge base to make short term numbers make better. Second move, after running off knowledge base (aka accountants and IT people who designed and understood how the systems worked) was to decide to move everyone over to an Oracle conversion.

        I took part in an EDS managed SAP conversion from a 75′ AS400 based system and they started with accounting, held large group meetings with operations, sales, etc. to see how things were currently done and then ended with accounting and upper management to make sure the new system work the way the company wanted (Company was in BK, new CEO’s first move was to make sure that knowledge base was around until (called contracts and retention bonuses) a) restatement was done, b) the software conversion was done and c) restructuring plan was implemented and new management team was in place.

        Needless to say, after year and half the above oracle conversion was abandoned and the CFO (brought in from PWC Consulting who supposed to be an expert in complex conversions) was fired. Three of the companies still exist, at fraction of thier former sizes (just divided up/concentrated tasks to who could handle best as all four in some ways did the same things, the three are still using DEC, AS360 and Server/Windows based systems with consolidations done through excel (nothing like having to stock 8 1/2 floppy disks and magnetic tape reels to operate, but there are companies that specialize in such).

  • avatar
    Joe McKinney

    “It’s hard to think of a grune song as qualifying for “classic” status”

    I finished high school in 1983. At the time the popular music genre of the moment was New Wave. I knew I was getting old about ten years ago when the Classic Rock stations began playing New Wave.

  • avatar

    And 3rd time for good luck, you can own your own 1996 viper GTS for the low low price of 32,500! Why would anyone ever buy a corvette when you could buy this?

  • avatar

    It looks decent enough…. but that stupid racing stripe really has to go. It was garish 20 years ago and it’s garish and outdated today.

    • 0 avatar

      The Viper was never really known for being especially tasteful or refined; I don’t think garish stripework is too out of place on it. It fits the intention of the car perfectly.

      I want my Viper to be garish.

  • avatar

    so,,, what you’re saying is that the Iroc-Z camaro is only around the corner, right? When are T-Tops coming back?

  • avatar

    Conversation in 1970:

    “Let’s listen to some Big Band music! Say, Glenn Miller, 1945?”

    “Get out of here, Grandpa! Get with the times, ya geezer!”

    (note 25 year time span)

    Conversation in 2012:

    “Let’s listen to some Yardbirds, ZZ Top and Nirvana!”

    “CLASSIC RAWK, dude!”

    (note 45+ year time span)

    Nothing says “aging boomer” like the words “lead guitar”.

    Meanwhile, back on topic… the Viper looks just fine to me.

  • avatar

    just to give you an idea…….

    i had to type up my college senior project (1983) at about the same time apple IIs were just beginning to get popular. my dad would swing for it. my suggestion was to get an electric typewriter because it was portable, i could erase easily and did not have to try to find a printer to hook up to it. sadly by the time i went back to grad school 4 years later the olympia was not needed as there was an 8086 in the lab and two 5.25″ floppies ran the whole thing! amazing. (hand to forehead and shake)

  • avatar
    el scotto

    Is this a daily driver? Not really but some of us wish it was ours. Is it loud, crude, and unsophisticated? Oh hell yes! I’d be grinning every time I drove one of these. Jack, or anyone else; have you tracked one of these?

  • avatar

    Okay, this is just one person’s opinion but I have to disagree with those who say the new Viper looks identical to the original Viper GTS. I think a lot of what you’re seeing is due to the paint scheme and the angle of the photo above. I’ve actually seen the new Viper coupe up close a couple of times in recent weeks, first at the Eyes On Design show and then at the Concours of America. At Eyes On Design the new Viper was in a display with a variety of Vipers including a GTS. While there are similarities, it’s clearly a more modern take on the design theme. It’s a bit more refined, there’s more velvet glove covering the iron (or aluminum) fist.

  • avatar

    Wasn’t the Viper originally supposed to invoke the Shelby Daytona Coupe? So this car is supposed to bank on 90s nostalgia which banked on 60s nostalgia? Or maybe it’s just a cool shape.

  • avatar

    This is a bit off topic but I’m astonished that Chrysler still hasn’t come out with a V8 (I refuse to call those engines ‘Hemi’) version of the Viper. It would come in around the price of the Corvette and, theoretically, significantly increase Viper sales.

    It just seems like the V10 novelty wore off long ago. Of course, if they’re looking for retro, nineties’ nostalgia, then the expensive V10 engine is definitely the way to go.

  • avatar

    The question we’ve all been dying to have answered is whether it’s anywhere near as good as the new benchmark of all sports cars: the FR-S.

  • avatar

    Wonder if this one seems to “want” to kill the driver like the first generation did?

    70’s 911 was a moderately more forgiving car than a 93 Viper

  • avatar

    Wonder how bad it will beat the LFA around Nurbringring?

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