Swizz Beats Buys A Morgan, British Car Fans Weep

Derek Kreindler
by Derek Kreindler

British car fans upset over Swizz Beats‘ involvement with Lotus Cars will be beside themselves when they learn that the rapper/producer is now the owner of the last bastion of Brit-snob motoring – a Morgan Aero Coupe.

Celebrity Cars Blog is showing photos of Beats with his new Morgan Aero Coupe – leaving British car enthusiasts in a tizzy over what obscure brand they can hitch their wagon to next.

Beats, real name Kasseem Dean, is a pretty accomplished fellow – married to Alicia Keys, renowned hip-hop producer, and composer of one of the most recognizable hip-hop anthems at the age of 17. Swizzy has also referenced obscure cars in some of his hit songs (Spyker, anyone), so his car guy cred isn’t exactly in doubt.

What makes the whole thing so deliciously ironic is that once Lotus had been “commoditized”, the cap-and-driving-gloves crowd, too young to have ever lived the horror stories that came with the purchase of a brand new British car, began to migrate to Morgan as the last hope for cars that had “”soul” or whatever code-word is in vogue to justify the fatal flaws and systemic crapiness of boutique sports cars from The Empire.

No doubt Swizz Beats will be lecturing his fellow rappers on how much better the Morgan is than their 458 Italia, how much “character” it has, how rewarding of an ownership experience is involved when taking it to the dealer multiple times per week and how his wood grain is in the frame, rather than on the dash.

Just remember: nothing is safe anymore.

Derek Kreindler
Derek Kreindler

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  • Dubbed Dubbed on Jul 25, 2012

    DK I understand your from Canada. I will not hold that against you. Just stop hating. This has nothing to do with South Park. Swiss Beatz has no working relationship to neither Trey Parker, Matt Stone nor Comedy Central. So please just stop hating. That is all, thank you.

    • Derek Kreindler Derek Kreindler on Jul 25, 2012

      The guy made one of the most famous songs of my generation when he was 17...no hate here.

  • Les Les on Jul 26, 2012

    "In other news Morgan automobiles announced it's most ambitious new product yet, the Morgan Un-Aero XYZUV. Morgan's first dabbling into the new and exciting luxury-sport-touring-utility-crossover segment will feature a sound-system by Alpine with three sub-woofers, astonishing 42-inch wheels, and a new proprietary anti-rot treatment for the Un-Aero's frame." ....but seriously though, this article reminds me of how much I wanted to slap Richard Hammond in the mouth for insisting ALL Aston Martins are now rubbish because Wayne Rooney owned one.

  • Wmba Wmba on Jul 26, 2012

    Very disappointing. One would hope that on a car blog, the poster would know that a Morgan Aero Coupe has no wood in it. It's all-aluminum with a BMW V8. Rather negates the naff comments on Morgan. Should I expect TTAC to hold to a higher standard of knowledge? I think I should expect it, but increasingly of late, I don't seem to be seeing it. Perhaps we can soon expect an article on the Morgan's "fatal flaws", etc.

  • Bertel Schmitt Bertel Schmitt on Jul 26, 2012

    Gentlepersons: It seems to be possible to avoid invective when talking about channel stuffing, but when it comes to race ... While I don't see any bannable remarks yet, some came close. Please tone it down. Name calling will not be tolerated. Fight with arguments, not with bad manners.

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