Subaru BRZ Already Comes With Cash On The Hood

Derek Kreindler
by Derek Kreindler
subaru brz already comes with cash on the hood

While the Scion FR-S is performing well in its initial months of sales, the lower volume Subaru BRZ already has some cash on the hood, to the tune of $400.

While the BRZ was never intended to be the volume seller, the slightly pricier BRZ moved 818 units in June, compared to 2,684 examples of the FR-S. Data from TrueCar, provided to USA Today, shows a $400 incentive for the BRZ, which seems fairly early for a brand new, well-hyped sports car so early on in its life.

One area where the BRZ has the FR-S beat is transaction price. While the BRZ carries a price premium of $1,315 over the FR-S (which stickers for $24,930 for the manual, or $26,030 for the automatic), the BRZ’s average transaction price is a fair bit higher; $29,085 for BRZ, versus $25,653 for the FR-S. The Scion only comes with one trim level and a few options, while the BRZ is available in two trim levels, with both models featuring more equipment than their Scion sibling. Given the respective demographics of Scion and Subaru, the transaction price discrepancy isn’t so shocking. Though some of our xB owning readers will surely beg to differ, the odds of an FR-S owner working at McDonalds to pay the car note is far higher than that of someone buying a BRZ.

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  • Volt 230 Volt 230 on Jul 10, 2012

    Add to that the fact tha most models available for testing and the big media intro was done by Scion, not Subaru, perhaps in a few years they will no longer sell it as a Subie.

  • El scotto El scotto on Jul 10, 2012

    Fan boys weep silent tears that fall to their manga

  • Lightbulb Lightbulb on Jul 10, 2012

    I have yet to see the Scion or Subbie version. The local Sub dealer doesn't have any BRZ's in stock. You can order one if you want to wait a month. Then again I don't see these cars being as popular in New England as the 4wd Subarus, so the dealers are not ordering them in any numbers.

  • Tbp0701 Tbp0701 on Jul 11, 2012

    Some of this may be a reaction to the dealers, particularly as I believe Scion has a no haggle policy and Subaru has a lot of dealers with questionable practices. I checked on availability a couple months ago with two local dealers. The Scion dealer basically said it may take a while, but they should get them and gave me the standard price, whereas the Subaru dealer's response was essentially they'll be hard to get, but we can see about maybe possibly getting you on the list, but it's going to cost an absurd amount.

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