Porsche's Future Plans Are Delightful, Horrifying

Jack Baruth
by Jack Baruth

Hey, remember when Porsche introduced the 959? Wasn’t that awesome? Yes, it was. It was awesome.

Remember when they brought out some wack-ass sedan at the same time that looked like a radiation-deformed Cold-War-era Tatra and made sure that they saturation-bombed the media with advertisements designed to make sure that every McMansion Mommy promptly earned a subsidized lease of one by agreeing to wear “something special” on the next few Monday nights? And remember when they decided not to make the 944 Turbo so they could focus on making that sedan?

No, because that didn’t happen.

This is 2012, however, and the Massive Marketing Machine That Is Porsche both giveth to, and taketh away from, the joys of its long-suffering enthusiast base.

Let’s start with the good part. K.C. Crain’s Only Chance To Avoid Poverty As An Adult Automotive News reports that Porsche is “considering whether to build Project 960, a Ferrari-fighting, two-seat, mid-engine coupe with a V8 biturbo and more than 600hp.” That would be really cool, guys. And it’s a nice gesture towards all of your high-net-worth customers, who are no doubt feeling a little bit annoyed that their 918 Spyders will contain more batteries and DC motors than Jenna Jameson’s licensed-product lineup.

Okay, good part’s over. Now it’s time for the bad part. “Also in discussion is a smaller version of the Panamera sedan, known internally as the Pajun.” Yes, by all means, let’s get Porsche in the 3-Series market. And the 1-Series market. They definitely need to be a full-line manufacturer. “Under its Strategy 2018 plan Porsche aims to sell 200,000 cars a year by 2018.” Hey, that’s one piece of disposable, plastic-water-pumper crap each year for, like, almost every air-cooled 911 that was ever made!

Finally, we come to the ugly part.

But Project 551, a small roadster, has been postponed. Its debut was envisioned for 2014. “It may take another generation of customers before a small roadster fits in with Porsche,” CEO Matthias Mueller said.

Well, sure, because

a pig-assed SUV fits in with Porsche, and a smaller pig-assed SUV fits in with Porsche, and a humpbacked deformed crapwagon of a 2002-era-interior technology 7-Series fits in with Porsche, and a 5-Series version of that fits in with Porsche, but AN AFFORDABLE SPORTING ROADSTER FOR PEOPLE WHO LIKE TO DRIVE AND WANT TO ENJOY SOMETHING VAGUELY RESEMBLING THE CARS YOUR COMPANY BUILT FOR THE FIRST FIFTY YEARS OF ITS GOD-DAMNED EXISTENCE COULD NEEEEVVVVVVAAAAARRR FIT IN WITH YOUR LICENSED CHINESE-MADE POLO SHIRT IMAGE COMPLETE WITH 200,000 CARS A YEAR THAT YOU ARE SLOUCHING TOWARDS LIKE A HELL-SPAWNED DEMON DETERMINED TO PERFORM THE “TEAM AMERICA” SEX SCENE WITH THE CORPSE OF FERRY PORSCHE IMAGE

I am going to throw up, I really am. I need something to stop this rising gorge of indignant vomit.

I uploaded that at 5MB size so you can expand it and really clean out your mind for a moment, if you need it. I would make some nasty comment about Porsche trying to become General Motors, but let’s face it: at least GM built the Solstice.

Jack Baruth
Jack Baruth

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  • ReSa ReSa on Jul 23, 2015

    DAMMIT JACK, you just made me spend 30 minutes drewling over pics and stories on the iconic 959!

  • VolandoBajo VolandoBajo on Jul 23, 2015

    OK, Jack, enough of the subtlety. Now tell us how you REALLY feel about Porsche's product planning and development. Actually, that rant was good...on a par with the Elliot Gould rant while taking his orals for his doctorate in Literature, and he finally stops trying to refuse to go along with the professor who insists that The Great Gatsby is really about a homosexual relationship. And it blows the doors in on the rant in Network, where the lead yells "WE'RE MAD AS HELL AND WE'RE NOT GOING TO TAKE IT!". And although I am not a true believer aficionado of Porsche, I once (in my youth) thought that the 356 and 911 were the sweet spot of price vs. performance, across the universe of cars. And I haven't thought much of any of them since. And that rash of crankshaft eating that they became famous for in the late eighties or nineties kind of put the nail in the coffin for me. And the first Boxsters looked like they were designed to make the Miata look like a sleek racing machine. And the 914 - WTH was that all about? So in the end, whether Porsche had a Solstice of its own or not is irrelevant...the quality and value propositions had long since been flushed down the drain in search of the holy ROI. I can see why people still pay mad money for aging 911's. They were the last car Porsche made with true stying and character, intellectually honest well-engineered cars. I may have missed one after that, as I quit paying attention, but if I did, it hardly leapt out of the page. But if Porsche sales volume continues to rise, you may be right about the change in suburban family dynamics in Porsche owning families. And if you are, it would be wise to buy stock in Victoria's Secret before Wall Street notices that Porsche sales are a leading indicator of VS sales volumes. Perhaps not for the initial sales, in order for the car to be delivered, but certainly to make sure that the housewife in question is kept in the vehicle, and I use that word advisedly, as the monthly payments come due. But maybe we can get Porsche to ditch the Pajun name, and go with Pa-Jr., pronounced "Padger", rhymes with Badger of Breaking Bad fame. He sort of represents the personality of the car. Perhaps he could be the spokesperson for a TV campaign. "Badger here, for the Porsche Padger. Like me, a bit on the large size, but a friendly, likeable type, even if not too swift. And it's never really dangerous, as long as it stays out of its own way. The Porsche Padger, the perfect car for our times." And don't let me get started on an S version of a Porsche Aztek-like CUV. The S PazTek, the perfect way to move your groceries quickly across the parking lot. I think it must have something to do with the glue that they use on the interiors of the new Porsches. I can't imagine what else could cause such delusional forays as Porsche has launched for the last quarter of a century plus. Keep moving...there's nothing left to see here. The party ended years ago. But seriously, I do feel sorry for you, having something you thought so highly of at one time come tumbling down all around you, a joke semblance of its once glorious past. I remember the story of how a racing car once wouldn't corner properly, and Dr. Ferry Porsche shocked all the other engineers in lab coats, by laying down on a creeper and crawling under the car to see where the interference was occurring. Engineers just didn't do that at that time in Germany. But Herr Dr. Porsche did...and that was what made his cars so good. It seems that none of that spirit is left in the organization. Just one huge marketing department, driving styling and product design, in a mad race to capture dollars, never mind how. Just find things people can be induced to spend money on, and slap the lettering on the back end. And all the king's horses, and all the king's men, Will not be able to put Humpty together again!

  • Kjhkjlhkjhkljh kljhjkhjklhkjh I own my house 100% paid for at age 52. the answer is still NO.-28k (realistically) would take 8 years to offset my gas truck even with its constant repair bills (thanks chevy)-Still takes too long to charge UNTIL solidsate batteries are a thing and 80% in 15 minutes becomes a reality (for ME anyways, i get others are willing to wait)For the rest of the market, especially people in dense cityscape, apartments dens rentals it just isnt feasible yet IMO.
  • ToolGuy I do like the fuel economy of a 6-cylinder engine. 😉
  • Carson D I'd go with the RAV4. It will last forever, and someone will pay you for it if you ever lose your survival instincts.
  • THX1136 A less expensive EV would make it more attractive. For the record, I've never purchased a brand new vehicle as I have never been able to afford anything but used. I think the same would apply to an EV. I also tend to keep a vehicle way longer than most folks do - 10+ years. If there was a more affordable one right now then other things come to bear. There are currently no chargers in my immediate area (town of 16K). I don't know if I can afford to install the necessary electrical service to put one in my car port right now either. Other than all that, I would want to buy what I like from a cosmetic standpoint. That would be a Charger EV which, right now, doesn't exist and I couldn't afford anyway. I would not buy an EV just to be buying an EV. Nothing against them either. Most of my constraints are purely financial being 71 with a disabled wife and on a fixed income.
  • ToolGuy Two more thoughts, ok three:a) Will this affordable EV have expressive C/D pillars, detailing on the rocker panels and many many things happening around the headlamps? Asking for a friend.b) Will this affordable EV have interior soft touch plastics and materials lifted directly from a European luxury sedan? Because if it does not, the automotive journalists are going to mention it and that will definitely spoil my purchase decision.c) Whatever the nominal range is, I need it to be 2 miles more, otherwise no deal. (+2 rule is iterative)
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