Germany In June 2012: Bucking The European Downtrend

by Bertel Schmitt

Published: July 4th, 2012

germany in june 2012 bucking the european downtrend

Germany’s new car market recovered slightly in June. Sales were up 2.9 percent to units, Germany’s Kraftfahrtbundesamt reports.

With Mercedes up 5.7 percent, Audi up 8.1 percent and Porsche up 23.2 percent, Germans said good-bye to austerity, at least for June. Opel (-9,3 percent), Chevrolet (- 7.4 percent), and Ford (-4,5 percent) lost.

Full data (in German) here.

#BertelSchmitt #Germany #June2012 #Sales

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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3 comments

Mike978 on Jul 04, 2012

For the 6 months to end of June (more meaningful than one months data) I see Chevy is up 5.6% whilst Honda is way down by 17.0% and was actually outsold by Chevy - the indignaty of it. Maybe that doesn't fit in with the desired narrative as demonstrated by picking out certain data and companies to show losses.

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- Srogers on Jul 04, 2012
  
  You DO realize that this is sales in Deutchland, right? I don't recall anyone claiming that Honda was a sales giant there.
  
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- Mike978 on Jul 05, 2012
  
  @srogers I DO realise this was sales in Germany. I don`t recall anyone claiming that Chevrolet was a sales giant there either! But they were specifically mentioned. I was adding balance. Although we can all read so picking out certain companies in the text is not necessary.
  
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