Nissan Wants To Make Toyota NV-ous, Launches NV350 Caravan

Bertel Schmitt
by Bertel Schmitt

“This is my baby,” said Nissan’s Andy Palmer last year at the Tokyo Motor Show, and affectionately patted the head of Nissan’s new NV350 Caravan. “Let’s be honest. The competitor is the Hiace. This car beats Hiace in every single way you could imagine.” This morning in Yokohama, Andy’s baby did its first steps into the rough world of light commercial vehicles.

11 long years after the launch of the previous generation of its legendary Caravan, Nissan today launched a fully redesigned Caravan, newly-named “NV350 Caravan.”

The car comes with 3 meters (9 feet 10 inches) of cargo space, the most in its class. It also comes with amenities formerly known from high-end sedans, such as push engine start, intelligent key and more.

The NV350 receives power from either a 2 liter or 2.5 liter gasoline engine. A newly developed supercharged 2.5 liter diesel engine promises 12.2 kilometers per liter ( 28.7 mpg, definitely non-EPA).

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Glen.H Glen.H on Jun 15, 2012

    My work vehicle is a HiAce and nobody buys these vans for styling, luxury or handling. They are bought for purely practical reasons- load space, reliability, low running costs and long life. It's all about the money, and in places where fuel costs are higher than the U.S (most of the world) the American style commercials just cost too much to run.

  • Alisterp Alisterp on Dec 25, 2014

    I took both new Toyota hiace D4D and Nissan nv350 for test drives. I purchased the nv350, in my mind it leaves the hiace for dead in every way.ive have chipped it so it now puts out 450nm instead of 356nm. it whips up to 180kph and still has more and is still cheap to run;)

  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
  • SCE to AUX My son cross-shopped the RAV4 and Model Y, then bought the Y. To their surprise, they hated the RAV4.
  • SCE to AUX I'm already driving the cheap EV (19 Ioniq EV).$30k MSRP in late 2018, $23k after subsidy at lease (no tax hassle)$549/year insurance$40 in electricity to drive 1000 miles/month66k miles, no range lossAffordable 16" tiresVirtually no maintenance expensesHyundai (for example) has dramatically cut prices on their EVs, so you can get a 361-mile Ioniq 6 in the high 30s right now.But ask me if I'd go to the Subaru brand if one was affordable, and the answer is no.
  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
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