Kelley, Keep Your Cool. TTAC Elects Its Own Super-Cool Car

Bertel Schmitt
by Bertel Schmitt

Kelley Blue Book, normally not the epitome of cool, nonetheless compiled its list of the ten coolest cars under $18,000. Here is the list:

Kelley’s Cool Cars Under $18,000

12013 Dodge Dart22012 Hyundai Veloster32012 FIAT 50042012 Mazda MAZDA352012 Chevrolet Sonic62012 Ford Fiesta72012 Honda Fit82012 Kia Soul92012 Scion iQ102012 Volkswagen Jetta

Except for the $18,000 price ceiling, the list is not hindered by any other disquieting criteria. Kelley could follow its gut and assign coolness as Kelley pleases. The result is well balanced. Each of the Detroit 3 has its cool car, so do the main foreign brands.

Also, you can be cool and green: More than half of this year’s 10 Coolest Cars Under $18,000 can give you 40 mpg or greater.

But come on, a Dodge Dart super cool? Gives you shivers …

But why take Kelley’s word for it? What is your coolest car for little cash?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Gannet Gannet on Jun 20, 2012

    $18k? You can buy a pretty nice C5 Corvette for that, and if you get it with a stick it'll do high 20s on the highway. I've never understood the appeal of buying a brand-new really cheap car. If money's tight, why not buy something at least 2-3 years old? For the same money you can get something a lot nicer that'll last just as long, or if you really want a hair shirt, well, why not get it cheaper? I'm sorry, all the cars listed are just nasty. Nasty is not cool.

    • Moorewr Moorewr on Jun 20, 2012

      I find the thought of an old C5 Corvette considerably less attractive than a new Mazda3 or Fiat 500. A chacun son gout.

  • Mr. K Mr. K on Jun 20, 2012

    I voted for the Mazda 3, however the list limits the universe to new cars. 18K used...bet in 3 years that will get me a BRZ and today? Well how about a a used Mustang, a vette, a Z car, or a mini if you like cute...

  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
  • ChristianWimmer Best-looking current BMW in my opinion.
  • Analoggrotto Looks like a cheap Hyundai.
  • Honda1 It really does not matter. The way bidenomics is going nobody will be able to afford shyt.
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