Japan In May 2012: Back From The Dead

Bertel Schmitt
by Bertel Schmitt

Domestic sales of new cars, trucks and buses in Japan rose 66.4% from a year earlier in May, data provided by Japanese industry groups show.

Total vehicle sales Japan May ’12ManufacturerMay ’12May ’11YoYMS May ’12MS May ’11Daihatsu55,45732,47970.7%14.0%13.7%Hino2,9521,078173.8%0.7%0.5%Honda57,92328,910100.4%14.7%12.2%Isuzu3,7411,648127.0%0.9%0.7%Lexus3,1771,78977.6%0.8%0.8%Mazda17,09912,15540.7%4.3%5.1%Mitsubishi9,82110,552-6.9%2.5%4.4%Mitsubishi Fuso2,740894206.5%0.7%0.4%Nissan44,34837,98716.7%11.2%16.0%Subaru10,2049,7155.0%2.6%4.1%Suzuki54,92436,47250.6%13.9%15.4%Toyota114,21048,733134.4%28.9%20.5%UD Trucks765323136.8%0.2%0.1%Other17,58914,62820.2%4.5%6.2%Total394,950237,36366.4%

According to the Japan Automobile Dealers Association and the Japan Mini Vehicles Association, 394,950 vehicles (including mini vehicles and imports) were sold in May, up from 237,363 in May 2011.

The number is exaggerated because May 2011 sales had collapsed as an aftermath of the March 11 earthquake. For the first five months, total sales in Japan are nearly 56 percent above those in the same period last year.

Regular vehicle sales Japan May ’12ManufacturerMay ’12May ’11YoYYTD ’12YTD ’11YoYDaihatsu225107110.3%1,2731,00426.8%Hino2,9521,078173.8%17,58911,99346.7%Honda31,57621,29448.3%224,113145,73353.8%Isuzu3,7411,648127.0%25,14714,67871.3%Lexus3,1771,78977.6%18,78213,95334.6%Mazda13,1938,51055.0%75,31555,02836.9%Mitsubishi3,4864,059-14.1%26,00722,31716.5%Mitsubishi Fuso2,740894206.5%14,7678,71069.5%Nissan32,92728,03717.4%235,797164,58443.3%Subaru5,4925,622-2.3%39,92229,29936.3%Suzuki7,7945,43443.4%41,46832,28628.4%Toyota110,71448,733127.2%722,695394,68383.1%UD Trucks765323136.8%3,9332,57852.6%Other17,58414,62620.2%92,97473,30926.8%Total236,366142,15466.3%1,539,782970,15558.7%

In the regular vehicle department, Toyota mounts a strong comeback wiith sales up 83 percent in the first five months. Imports of non-Japanese makers captured in “other”) are up nearly 27 percent through May. Imports of Japanese makers are in their respective results.

Mini vehicle sales Japan May ’12ManufacturerMay ’12May ’11YoYYTD ’12YTD ’11ChangeSuzuki47,13031,03851.8%262,107184,55942.0%Daihatsu55,23232,37270.6%312,725204,24953.1%Mitsubishi6,3356,493-2.4%39,96941,465-3.6%Subaru4,7124,09315.1%41,52332,02129.7%Honda26,3477,616245.9%131,83555,667136.8%Mazda3,9063,6457.2%23,86119,92619.7%Nissan11,4219,95014.8%73,91459,36024.5%Toyota3,496016,281Other52150.0%211723.5%Total158,58495,20966.6%902,236597,26451.1%

In the separately reported mini vehicle department, Honda roars back to life. Honda’s kei car sales more than tripled in May, and are up 137 percent in the first five months.

Japan Big Three May ’12GroupToyota Motor CoNissanHondaUnits May ’12172,61944,34857,923Units May ’1182,29037,98728,910Units YoY109.8%16.7%100.4%MS May ’1243.7%11.2%14.7%MS May ’1134.7%16.0%12.2%Units YTD ’121,070,563309,711355,948MS YTD ’1243.8%12.7%14.6%Units YTD ’11611,929201,786205,093MS YTD ’1139.0%12.9%13.1%YoY YTD74.9%53.5%73.6%

Comparing Japan’s Big Three, Toyota (including Daihatsu and Hino) is back with a vengeance, doubling group sales in May, and adding nearly four points of market share in the first five months of the year. Honda added a little share, while Nissan lost a bit.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Theflyersfan OK, I'm going to stretch the words "positive change" to the breaking point here, but there might be some positive change going on with the beaver grille here. This picture was at Car and Driver. You'll notice that the grille now dives into a larger lower air intake instead of really standing out in a sea of plastic. In darker colors like this blue, it somewhat conceals the absolute obscene amount of real estate this unneeded monstrosity of a failed styling attempt takes up. The Euro front plate might be hiding some sins as well. You be the judge.
  • Theflyersfan I know given the body style they'll sell dozens, but for those of us who grew up wanting a nice Prelude Si with 4WS but our student budgets said no way, it'd be interesting to see if Honda can persuade GenX-ers to open their wallets for one. Civic Type-R powertrain in a coupe body style? Mild hybrid if they have to? The holy grail will still be if Honda gives the ultimate middle finger towards all things EV and hybrid, hides a few engineers in the basement away from spy cameras and leaks, comes up with a limited run of 9,000 rpm engines and gives us the last gasp of the S2000 once again. A send off to remind us of when once they screamed before everything sounds like a whirring appliance.
  • Jeff Nice concept car. One can only dream.
  • Funky D The problem is not exclusively the cost of the vehicle. The problem is that there are too few use cases for BEVs that couldn't be done by a plug-in hybrid, with the latter having the ability to do long-range trips without requiring lengthy recharging and being better able to function in really cold climates.In our particular case, a plug-in hybrid would run in all electric mode for the vast majority of the miles we would drive on a regular basis. It would also charge faster and the battery replacement should be less expensive than its BEV counterpart.So the answer for me is a polite, but firm NO.
  • 3SpeedAutomatic 2012 Ford Escape V6 FWD at 147k miles:Just went thru a heavy maintenance cycle: full brake job with rotors and drums, replace top & bottom radiator hoses, radiator flush, transmission flush, replace valve cover gaskets (still leaks oil, but not as bad as before), & fan belt. Also, #4 fuel injector locked up. About $4.5k spread over 19 months. Sole means of transportation, so don't mind spending the money for reliability. Was going to replace prior to the above maintenance cycle, but COVID screwed up the market ( $4k markup over sticker including $400 for nitrogen in the tires), so bit the bullet. Now serious about replacing, but waiting for used and/or new car prices to fall a bit more. Have my eye on a particular SUV. Last I checked, had a $2.5k discount with great interest rate (better than my CU) for financing. Will keep on driving Escape as long as A/C works. 🚗🚗🚗
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