Ford Expects No Surprises From June. Rest Of Year Mixed
Ford expects June new car and truck sales to come in at the same rate as in May, and sees a cloudy rest of the year as the outlook for the economy remains mixed.
Ford North American President Mark Fields told Reuters reporter Bernie Woodall that Ford expects the June SAAR to come in in the high-13 millions. May SAAR was 13.8 million units.
Fields has a mixed outlook for the U.S. economy in the second half of the year. Despite a weaker consumer confidence, Ford has no plans to limit vehicle production – at least not now. “We will continue to match production with demand and will react to the market,” Fields said.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Is that photo from one of Ford's advertisements? If so, I didn't realize Ford had become so risque.
In other words, they can scale their production to match demand more quickly than they can get reports on the economy, so they'll do that and get back to us.