Trademark Filing Triggers Rumors Of Electrafied Buick
Bloomberg’s trademark monitor reports that GM filed an application to register “Electra” as a trademark, which triggered suspicion that a Buick Electra may see the light of day again.
Previously filed Electra trademarks, one from 1967, the second from 1989, had expired.
The Detroit News cites GM’s spokesman Nick Richards who says that there are no plans to revive the Electra, that “it’s all rampant speculation based on a single document,” and that it is simply “us protecting the names of historic vehicles.”
Green Car Reports interviewed Mr. Obvious and says that “it would make sense for Buick to launch its own version of the range-extended electric Volt.” That of course for the Chinese market where “Buick is a respected brand .” Green Car Reports forgot a minor detail: To qualify for Chinese subsidies, it can’t be a Buick, must be a Chinese brand, a Baojun for example.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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One never knows when Lockheed-Martin might want to build a flying car. Oh, wait, "Electra" has a bit of a bad connotation for Lockheed .....
A hybrid Buick called "Electra"? Well, duh. A true case of the keen eye for the obvious.
GM needs to hold on to this idea until they have an electric luxury car with a 225 mile range.
You all can keep the electric/hybrids. I'll take that 64 in the photo. My grandma had a 64 Electra 225 coupe, and I still regret letting it get away when the transmission went. Shoulda fixed it and kept it.