By on May 14, 2012

The tempo of Porsche’s global growth slowed to 7.2 percent in April on sales of 12,588 units. This is down from the 12.6 percent gain the folks from Zuffenhausen racked up from January to April. “What do you expect, European malaise,” is the knee-jerk reaction.

The surprising malaise is elsewhere, further east, much further east.

In China, Porsche sold a mere 0.9 percent more than in April last year. In Europe, bankers and brokers turned their dwindling bonus payments into 13.1 percent more Porsches. In Germany, Porsche sales climbed a baffling 21.5 percent.

January through April, Chinese sales are still up 26.7 percent, but Porsche is quickly losing its Middle Kingdom moxie. Last month in China, Porsches seem to have gone out of style. Porsche had a huge recall of Cayennes in March, delayed reaction perhaps?

PORSCHE AG Deliveries April January – April
2012 2011 Variance (%) 2012 2011 Variance (%)
World 12,588 11,741 7.2 43,141 38,303 12.6
Europe 4,682 4,141 13.1 15,787 13,574 16.3
Germany 1,850 1,523 21.5 5,720 5,002 14.4
America 3,983 3,816 4.4 12,319 12,003 2.6
USA 3,437 3,172 8.4 10,596 10,179 4.1
Asia-Pacific 3,923 3,784 3.7 15,035 12,726 18.1
China 2,338 2,316 0.9 9,459 7,464 26.7

However, Porsche receives huge kudos for delivering its numbers in a spin-free, easy to read table, an example all automakers should follow. Any temporary weaknesses in China are quickly forgiven by this reporter as long as the numbers are delivered in an easy to use manner.

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