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GM Won't Be Advertising On Super Bowl Sunday Either
by
Derek Kreindler
(IC: employee)
Published: May 18th, 2012
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With GM now dropping out of Super Bowl advertising, what’s next for the marketing bigwigs at the Ren Cen? And yes, I’ll take the Storm, thank you very much.
A report in the Wall Street Journal outlines GM’s plans for Superbowl Sunday.
Joel Ewanick, formerly at Hyundai, was once a believer in the efficacy of Super Bowl ads, and Hyundai’s been no stranger to them either. Perhaps we’ll see more details shake out in the next few days. Unlike Facebook, the Super Bowl seems to be a much more effective medium than a tiny ad space on a social network.
Derek Kreindler
More by Derek Kreindler
Published May 18th, 2012 3:45 PM
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In this day and age I sometimes wonder the effectiveness of Superbowl advertising, especially with cars. Sure the audience is big, but many advertisements in the show are extended online or incorporate the web in some other way. TV ads might work for things like beer and snack chips, but with cars the Internet is definitely the way to go. That said, I will sorta miss seeing fewer car commercials, at least from GM, come next February.
This coupled with the cessation of facebook advertising is suspicious. Is GM cutting the marketing budget by $20 million or did GM actually make an intelligent analysis of effective advertising mediums?
I wonder if some of this was a result of the legitimate criticism Chrysler received for making their last Super Bowl ad a taxpayer-funded campaign commercial for Obama's reelection.
If the ad had simply been about "how great" Chrysler cars were, no one would have complained. The fact that it reeked of being a political ad, and that members of the "creative team" actually worked for Obama's campaign rubbed a lot of people the wrong way.