There's a "Huracan" Coming To Your "Urus"
TTAC alum Justin Berkowitz has been checking out the trademark applications lately, and he’s uncovered what looks like a change in name for Lamborghini’s ridiculous shopping trolley for Russian May-September rent-a-rides.
According to Mr. Berkowitz, Lamborghini recently registered the Spanish name “Huracan”. This is, apparently, Spanish for “hurricane”, or vice versa. The name “Deimos” has also been floated about.
Although TorqueNews called the name “Huracan” a move away from bullfighting, it turns out that couldn’t be less true. One of the C/D blog commenters noted this morning in what looked like authentically broken English that “Huracan” was “the bull of the century”… and, indeed, he’s correct. Let’s meet the real Huracan (warning: I didn’t watch this all the way through but it almost certainly has animals being stabbed with sharp objects at some point):
And here’s a stunning tribute to the death of Huracan, mixed in with some music which will be somewhat familiar to anyone who has ever visited the Mexico pavilion at EPCOT:
Look for the deaths of actual production Huracans to be accompanied by drunken squealing, the crunching of guardrails, and the incessant beat of DJ Tiesto throughout what will no doubt be a luxury-branded, state-of-the-art, audio experience system.
More by Jack Baruth
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You realize there's a difference between bull fighting and bull riding right?