The East Is Red

by Bertel Schmitt

Published: April 15th, 2012

JAC is the Chinese company that caused worldwide, well, at least American indignation with a fake F 150. JAC will premiere something at the Beijing Auto Show that is not prima facie fake: A sports car. According to Carnewschina, JAC will show the JAC Heyue SC coupe, or what Carnewschina calls “the biggest surprise for the Beijing Auto Show.”

The car should be available this year from 200.000 yuan ($31,700). The 2.4 liter engine with 121kw (161 hp) sounds a little anemic. As for the branding – over to you, Carnewschina:

‘Heyue’ is best translated as ‘Harmony & Happiness’ and that indeed is a very interesting name for a sports car. The Heyue’s design is still sharp after three years, it seems JAC didn’t change much at all. The Heyue SC will compete only with the Brilliance BS6 Coupe and the BYD S8, but it is a much wilder looking thing than those two combined.”

I will be at the Beijing Auto Show and will bring you firsthand pictures. Maybe even of the fake F150, if it’s there.

#BertelSchmitt #China #JAC

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 11 comments

Oren Weizman on Apr 15, 2012

It looks like the face i make right before throwing up

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Rwb on Apr 16, 2012

Is this my $14k reverse-engineered BRZ? No? Guess I'll keep waiting.

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