Someday, GM Will Own the Streets of Hanoi!

Murilee Martin
by Murilee Martin

During my visit to Vietnam last month, I photographed many Honda Super Cubs, but I always kept one eye open for other interesting vehicles. I spotted a few Toyota Crown Royal Saloons, which was cool, but catching a Geo Chevrolet Tracker at a Hanoi intersection was one of the weirder sightings. Studying the photograph later, I realized that three of the four (non-two-wheeled) vehicles in the frame were GM products that show the breadth of The General’s Asian empire. In the foreground, there’s a Chevrolet Matiz, made by Daewoo (I saw plenty of these things, badged as Pontiacs, when I visited Nayarit State in Mexico last year). Then there’s a Toyota Innova, which we can ignore. After that, the Tracker, made by Suzuki (yes, it has a snorkel). Then we’ve got a Daewoo bus in the background.

I think the GM product I saw in Hanoi that I’d most like to see sold in the United States is the Daewoo Labo Roach Coach; this thing seems to have about the same footprint as a Honda Fit, if it’s even that big. We need more Kei Truck Roach Coaches!


Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • SuperACG SuperACG on Apr 05, 2012

    I would totally drive that Daewoo Labo cross country outfitted as a camper van. All it needs is a small bed, hot plate, and cassette toilet! Although it likely has a small fuel tank, increasing range anxiety.

  • MrWhopee MrWhopee on Apr 05, 2012

    So, did you investigate just what that yellow kei food truck was selling? Was it any good? I'm thinking "Roach Coach" is an eerily appropriate name for the vehicle. BTW Daewoo seem to be making inroads with buses in Asia, my city used to have nearly exclusively Mercedes-benzes city buses, but nowadays it's a hodge-podge of brands (can't afford MBs anymore?), with a large numbers of it being Daewoo.

    • Murilee Martin Murilee Martin on Apr 06, 2012

      It was selling the usual noodles and Vietnamese coffee that you can get ever 15 feet in Hanoi. The generic term "Roach Coach" refers to the air horns on 1970s taco trucks in California, the ones that played "La Cucaracha."

  • Theflyersfan Expect a press report about an expansion of VW's Mexican plant any day now. I'm all for worker's rights to get the best (and fair) wages and benefits possible, but didn't VW, and for that matter many of the Asian and European carmaker plants in the south, already have as good of, if not better wages already? This can drive a wedge in those plants and this might be a case of be careful what you wish for.
  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.
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