Nissan Brings The GT-R Back To The Ring, Pits Nerds Against Race Car Drivers

Bertel Schmitt
by Bertel Schmitt

Not to have another stab at the best “ production, street-legal” Nordschleife lap time. That’s not why they are trading the chilly Eifel for balmy Yokohama. Allegedly, Nissan does not want to work on the 7:24:22 lap time.

Instead, says GT-R program director Kazutaka Mizuno:

We want to try something new this year. Just as important as performance improvement is, we must be confident about the reliability and durability of the car. This is the reason we chose to enter the 24 Hours Nürburgring: to perform harsher endurance tests for future performance improvements.”

That’s not the really new part. The truly new part is that the GT-R won’t be piloted by professional Nismo racers, but exclusively by members of the GT-R engineering team. Let’s see how that works out.

Here is some intentional (or not) intrigue: The GT-R’s best Nordschleife time stands at 7:24:22. However, Mizuno-san says in the video:

“From the 2007 model’s lap time of 7 minutes 38 seconds, this car achieves one lap of the Nordschleife in around 7 minutes 20 seconds.”

Something better than 7:20 would bring the GT-R back into the game. I’m sure the new Viper will be back. Possibly, Lexus could want to celebrate the 500th and last LF-A with something better than 7:14. And while everybody is at the Ring anyway …


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
 8 comments
  • Juniper Juniper on Apr 04, 2012

    Overhyped sales failure. Kill it with fire!

    • See 3 previous
    • Juniper Juniper on Apr 04, 2012

      @John R touchy touchy. Hey they sold about 150 in the US last month. What do you call that.

  • Stuki Stuki on Apr 04, 2012

    Google, with all its young, male stockoptioneers; and a corporate obsession with unmanned vehicles; needs to build a Ring Robot that beats even the fastest humans around that darned track. Then, open source the code, and let the automakers really have at it. While probably not an easy task, at least the 'Ring is an environment lot more predictable than public roads. Just thought I'd say that.

    • See 1 previous
    • WheelMcCoy WheelMcCoy on Apr 05, 2012

      Brilliant idea! I recall chess champion Kasparov vs IBM's Deep Blue, and humans vs IBM's Watson on Jeopardy. How about Schumacher -- or name your favorite driver -- versus the Google Ring Robot? Ring times are getting absurdly fast that it's becoming hard to relate to. But a Google Ring Robot will generate a lot of human interest.

  • FreedMike Meanwhile...Tesla's market share and YTD sales continue to decline, in an EV market that just set yet another quarterly sales record. Earth to Musk: stop with the political blather, stop with the pie-in-the-sky product promises, and start figuring out how to do a better job growing your business with good solid product that people want. Instead of a $30,000 self driving taxi that depends on all kinds of tech that isn't anywhere near ready for prime time, how about a $30,000 basic EV that depends on tech you already perfected? That will build your business; showing up at Trump rallies won't.
  • 28-Cars-Later "Here in Washington state they want to pass a law dictating what tires you can buy or not." Uh, waht?
  • Tassos NEVER. All season tires are perfectly adequate here in the Snowbelt MI. EVEN if none of my cars have FWD or AWD or 4WD but the most challenging of all, RWD, as all REAL cars should.
  • Gray Here in Washington state they want to pass a law dictating what tires you can buy or not. They want to push economy tires in a northern state full of rain and snow. Everything in my driveway wears all terrains. I'm not giving that up for an up to 3 percent difference.
  • 1995 SC I remember when Elon could do no wrong. Then we learned his politics and he can now do no right. And we is SpaceX always left out of his list of companies?
Next