Lincoln MKZ Grille May Not Spread Its Wings
Published: April 17th, 2012
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That split-grille that graces the front of the 2013 Lincoln MKZ? Don’t look for it on every single Lincoln product going forward.
The “waterfall” grille found on the MKZ, MKT and MKS won’t be part of the brand’s identity. Instead, Mays says
I’m not sure if your average bystander will be able to spot a Lincoln at 50 paces due to those obscure design traits, but as Mays said, it takes several years to build the brand up. Lincoln may want to move quickly.
More by Derek Kreindler
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So a grille ,or"headlight grille surround",is the biggest idea being used to develop interest in a luxury division of a company that's been whittled down to two "core divisions",down from seven.Whilst Ford has got this, and that,and gee whiz,and wow!Lincoln has a game plan to revive itself with a new grille concept.I'd have to say Mr.Mulally should be getting only 50% of that bonus check.Of course that's corporate America and CEO pay,get it all before the job is finished.
I agree. When even Hyundai and Kia (once hard-pressed advocates of the ambiguous 'cheaper by the dozen' appearance outfit)both have tasteful and recognizable front-fascias and other such trademarks, the (former) pride and joy of American luxury motoring really needs to take a heard look at itself...
Ah, the Pringles Moustache! http://reneesbookaddiction.files.wordpress.com/2009/06/pringles.jpg
Well, good for them! They must have finally realised that the whole "Wings of a Bird" thingy was already claimed by Nissan.