Gleanings Of The 2012 Beijing Auto Show: Seat Introduces Blondes On A Stick
Volkswagen’s SEAT has been a bit luckless recently. The victim of the Mediterranean malaise seeks to improve its odds by exporting cars to China. Lacking new models to introduce, Seat showcases a new culinary delight: Blondes on a stick.
The Blondes are a big attraction in China, where all women have black hair.
The export cars are the usual Leon, Ibiza and Alhambra cars.
Seat better put the blonde culinary delights in every showroom to attract customer traffic, because the cars will be a hard sell. There is a hefty tax on import cars.
This does not hurt upscale makes, in the contrary. Imported mass market cars have a rough time competing against domestically made cars.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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The blonde certainly has good posture
Bertel: You've been out there in Asia too long and it's distorting your mind. Go home.