Gleanings Of The 2012 Beijing Auto Show: Car Blogging With Chinese Characteristics

by Bertel Schmitt

Published: April 26th, 2012

gleanings of the 2012 beijing auto show car blogging with chinese characteristics

When it comes to car blogging, China has long bypassed the rest of the world. Even much larger sites than TTAC look like midgets compared to the Chinese giants. Nothing shows that more drastically than the Beijing Auto Show.

TTAC and the Detroit Bureau may be some of the few American blogs that sent in-the-flesh reporters to Beijing. Chinese blogs dispatch them by the truckload. An outdoor section of the Beijing Auto Show is dubbed “Blogger’s Alley.” Here, major Chinese car blogs such as auto.sohu.com have their own multi-story buildings.

Newsrooms of the blogs have been transplanted to the show. Newsmaking is powered by instant coffee and carbonated drinks. At least that one we all have in common

#2012BeijingAutoShow #BertelSchmitt #Carblogging

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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Daveainchina on Apr 26, 2012

And yet your average Chinese person knows less about a car than your average American. I find this comical in it's juxtaposition.

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